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Vivian Koenig

on 11 December 2012

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Transcript of Glidden

Vivian Koenig Objective: 9 out 10 married families have a computer in their home

Our target market already wants to paint their house

our idea is to make that constant and repetitive

"Together every Step of your life" Creative •Help build awareness and consideration for the product.
•Influence behaviors
•Create conciseness about Wal-Mart selling Glidden paint. Positioning Statement: Glidden is a mainstay American paint brand. Glidden has been an innovated for all the history of the company. Glidden market share declined 40%, Glidden will become the main paint brand known for Americans, the consumer will know where exactly to buy this product and consider and understand the new things that this product has to offer. We will not see our costumer as a one time costumer but instead as a life time costumer, because we will be part of their life. Target Audience: Current Walmart Paint Shoppers (Family Focused): Web Print Mail Print Phone app
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