Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Student Life

Social Marketing
by

Karen Smaalders

on 24 June 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Student Life

A Plan for Social Media
UW Student Life
Social Networking, 2008–2013
What Does Success Look Like?
1. Authentic
2. Current and changing
Source: BMI-Techknowledge Group
What the Numbers Show
The top 10 most popular social networking sites | October 2012
Source: eBizMBA, October 2012
Source: Media Post Online
Media Daily, June 15, 2012
Prepared by Karen Smaalders
425.232.6348 | ksmaalders@me.com
Monitor
Videos
are shared 12x more than
links & text posts combined
Foster connections
With those who love UW the most
Photo & Video
posts on Pinterest are referring more traffic than Twitter, StumbleUpon, LinkedIn and Google+
Source: Simply Measured, Tech Crunch, Mashable, Shareaholic, ComScore
Entertain
Inspire
Start conversation
Teach how to do something
Provide relevant information
The Content Marketing Institute Content Mix Pyramid
Current planned givers' and best prospects' use of social media sites
2012 Stelter Donor Insight Report
What Can Social Media do for UW Student Life?
Real Conversations. Interactions. Engagement.
Things change. All the time. Be open. Use social media as a testing ground for new messaging and ideas.
It's a success when your followers are the ones leading the charge! And they'll say it like nobody else can...
Where should you post your status?
The less it is about you,
the farther it
will travel.
Use SMART Goals
Specific
Measurable
Attainable
Relevant
Time-bound
Increase retention
Raise funds
Attract students
Build awareness
Gather feedback
Events
Print
Pubs
e-Pubs
Personal
contact
Social
media
Develop an Audience-Specific Strategy
Source: Pingdom.com, June 2012
Prospective students and parents
Current students and parents
Alumni
Donors
Dawgs
Business/stakeholders
Why?

How?

What?


MESSAGE
EVALUATE
AUDIENCE
AIM
COMMUNICATE
Social media offers many tools to achieve your existing strategic marketing goals
All your messaging is based on your organizational goals!
Use Your Institution's Vision for Social Media
Assemble your social media team
Social strategists
Community managers
Content creators
Leadership
Plan:
Engagement Tactics
Content

Social Media Essentials
Consistent
branding
Policy
Accepted applicants and parents
IT
HR
Legal
Producers, Editors
Language
tone
permissions
liability
copyright

Tools and systems
for messaging and monitoring
Objectives
Identify your objectives
Know your audience
Relevant, interesting content
60 seconds = 100,000 tweets or 48 hours of YouTube video
Love the
pasta bar
at The 8!
I wish UW had...
I would
attend, but...
Podcasts
reach students and the community at large
Webinars
Inform and interact on a
variety of topics
1. Strengthen Your Brand
Feature them on a blog or Facebook page!
Tell stories about student successes
Make sure Tweets have compelling content
2. Gather Support
Showcase areas that
will be focus of
capital campaign
Feature your successes
Follow donors and leaders
Highlight student work
Results will show what students like and want
Develop an App for food service options
Create New Tools
to inform and engage
3. Raise Awareness
4. Solicit Feedback
Polls show that nearly 80% of students have a smart phone
QR Codes
Drive traffic to your website
Publicize a campaign
Offer a coupon
Provide tracking
NotifyUW
Events
Dining options
5. Strengthen Communities
1. Use Blogs as Content Hubs
6. Build Relationships
Increase Admissions
Help prospective students find information and answers
during the Admissions process


Increase Student Retention Rates
Help students find communities
Promote and enable conversations
Raise awareness of Student Life programs
2. Encourage Interaction
Share videos of favorite UW moments
Share sustainable ideas for Earth Day
Develop a contest for Freshmen
1. Post Blogs by Students
Students trust other students more than staff
2. Hold All-Day Chats with Admissions
Provides quicker answers
Reduces phone calls
Helps applicants in other time zones
Gathers data on questions
When will I know about my financial aid?
3. Let Students Tell It
A day in the life of a music or engineering student can be very different...
YouTube videos and blogs are authentic
4. Feature an AMA Expert on Reddit
Measure Success
Statistics (Admissions)
Phone Calls
Sophomore retention rates
Surveys of 1st year experience
What others are saying about you

Thank you!
Disability Resources
Fraternity and Sorority Life
Q Center
Veterans Center
Content can be reused on Twitter, Facebook, Google+
Match the tool with the audience
3. Crowd Sourced
Full transcript