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Transcript of Untitled Prezi
Jess is what most of my friends and family call me.
Nicknames are casual and less formal which suits my brand.
Allows followers to feel more as a friend than a follower in the traditional sense.
Jess King vs Jess Rae King
Jess King is a very common name, by adding my middle name I figured I would be more likely to secure usernames (correct!!)
By adding 'Rae' I would decrease my chances of finding another model with the same name as me- thus confusing my brand.
Benefits of using the same username across multiple platforms
Looks 'cleaner' when linking accounts
Why I decided on @JessRaeKing for my online identity in the fashion world