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Jess is what most of my friends and family call me.
Nicknames are casual and less formal which suits my brand.
Allows followers to feel more as a friend than a follower in the traditional sense.
Jess King vs Jess Rae King
Jess King is a very common name, by adding my middle name I figured I would be more likely to secure usernames (correct!!)
By adding 'Rae' I would decrease my chances of finding another model with the same name as me- thus confusing my brand.
Benefits of using the same username across multiple platforms
Looks 'cleaner' when linking accounts
Why I decided on @JessRaeKing for my online identity in the fashion world