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Food Reconnection

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on 5 April 2014

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Transcript of Food Reconnection

Modernisation of the Food System
The Consequences of Modernisation
Reconnection Initiatives
The Global Divide
"Economic forces will continue to shape food consumption and trade patterns." (Regmi, 2001)
“‘quality’ is a very contested notion” (Ilbery and Maye, 2005)
“consumers understandings of certain qualities have been shaped by the longer history of industrial food” (Freiberg and Goldstein, 2010)
Global interconnectedness will be the norm.

You cannot draw definite lines around places of food production and consumption.
Any Questions??
Modern Food Production System
Mechanisation + Green Revolution + Genetic Modification + Globalisation

Increase in yield and control over food production.
Drivers of Reconnection
(European Commission, 2011)
to food

Government Initiatives
"Eat the View" in the UK
Market Renovations in Hong Kong
"Straight from the Country" in Brazil
Market Upgrades in Zambia
"Place Labelling" in the EU
Farms require less manual labour.
(Reardon and Gulati, 2008; Rocha and Lessa, 2009; Abrahams, 2009)
Common Initiatives
Promotions of:
Community Gardens
Farmers Markets
Box Schemes
(Hinrichs, 2001; Morris and Kirwan, 2010)
Ethical Branding
(Robinson & Harris, 2004)
(Kendall & Pimentel, 1994)
(FAO, 2012)
Decrease of actual farmers in developed countries.
(Lang, 2005)
Focus mainly on profitable crops
Economies of Scale
(Khoury et al., 2014)

In the absence of a ‘face’ or representative

of food production, it is likely that food systems responsible for production, procurement and preparation will be

(Meyer et al., 2012)

Foodborne Outbreaks
"AFNs are alternative consumption spaces for the urban poor and culturally diverse communities...who prefer goods which are easier to find in peri-urban farming than at supermarkets”
(Freidberg and Goldstein, 2010)
China 2008
UK 2001
prioritised all food related issues except price
actively seek to purchase local foods
the majority value appearance, taste, freshness, healthiness over `civic` factors
(FAO, 2011)
Per capita food losses and waste, at consumption and pre-consumptions stage, in different regions.
of urban dwellers strongly likely to choose locally produced food
(Fagge, 2009)
(Weatherall et al., 2003)
The average change in calorie contribution from crops in national diets worldwide (1961-2009)
(Robinson & Harris, 2004)
Foodborne outbreaks in developed countries 1981-1993
(Todd, 1997; Sharp & Reilly, 1994)
Control of corporations over
...and consumers.
• “The idea of scale implies a set of interscalar relationships. The meaning of a local scale, for example, only comes alive in relation to other, larger scales.”
(Born, 2006)
Sustaining connections to food is important.

We do not have enough information on the connection increasingly urban populations in the global south have to agriculture.
Nutritional and health concerns
Genetic Modification
Disease Outbreaks
Animal welfare concerns
Concerns about Farmer's profits
New marketing and branding
Recognition of environmental issues
Preservation of the countryside
(Lang, 2005; The Curry Report, 2002)
Drivers of Reconnection
Reducing "Distance"
unable to acquire consumer trust
Increasingly urban
Developing countries are
but a higher proportion of population
is still connected to the land
"demands adequate technology and infrastructure; In the industrialized world it is easy to forget how much food’s basic edibility and appearance depend on [this]"
(Freidberg and Goldstein, 2010)

(Naylor, 2008)
(Duffy et al., 2005)
(Defra, 2002)
(BBC, 2008; Branigan, 2008)

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Rafaela Schneider - k1161092
Sabeena Prescod - K1161677
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