Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Food Reconnection

No description
by

on 5 April 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Food Reconnection

Modernisation of the Food System
The Consequences of Modernisation
Reconnection Initiatives
The Global Divide
Conclusion
"Economic forces will continue to shape food consumption and trade patterns." (Regmi, 2001)
“‘quality’ is a very contested notion” (Ilbery and Maye, 2005)
“consumers understandings of certain qualities have been shaped by the longer history of industrial food” (Freiberg and Goldstein, 2010)
Global interconnectedness will be the norm.

You cannot draw definite lines around places of food production and consumption.
Any Questions??
Modern Food Production System
=
Mechanisation + Green Revolution + Genetic Modification + Globalisation

Increase in yield and control over food production.
BENEFITS
Drivers of Reconnection
(European Commission, 2011)
Reconnection
to food

Government Initiatives
"Eat the View" in the UK
Market Renovations in Hong Kong
"Straight from the Country" in Brazil
Market Upgrades in Zambia
"Place Labelling" in the EU
Farms require less manual labour.
(Reardon and Gulati, 2008; Rocha and Lessa, 2009; Abrahams, 2009)
Common Initiatives
Promotions of:
Community Gardens
Farmers Markets
Box Schemes
(Hinrichs, 2001; Morris and Kirwan, 2010)
Ethical Branding
(Robinson & Harris, 2004)
(Kendall & Pimentel, 1994)
(FAO, 2012)
Decrease of actual farmers in developed countries.
85%
85%
86%
64%
59%
59%
(Lang, 2005)
Focus mainly on profitable crops
Economies of Scale
(Khoury et al., 2014)


In the absence of a ‘face’ or representative

of food production, it is likely that food systems responsible for production, procurement and preparation will be



(Meyer et al., 2012)

Scandals
Foodborne Outbreaks
Waste
"AFNs are alternative consumption spaces for the urban poor and culturally diverse communities...who prefer goods which are easier to find in peri-urban farming than at supermarkets”
(Freidberg and Goldstein, 2010)
China 2008
UK 2001
prioritised all food related issues except price
actively seek to purchase local foods
the majority value appearance, taste, freshness, healthiness over `civic` factors
(FAO, 2011)
58%
Per capita food losses and waste, at consumption and pre-consumptions stage, in different regions.
6-10%
of urban dwellers strongly likely to choose locally produced food
74%
(Fagge, 2009)
(Weatherall et al., 2003)
THANK YOU!
The average change in calorie contribution from crops in national diets worldwide (1961-2009)
(Robinson & Harris, 2004)
Foodborne outbreaks in developed countries 1981-1993
(Todd, 1997; Sharp & Reilly, 1994)
Control of corporations over
farmers...
...and consumers.
• “The idea of scale implies a set of interscalar relationships. The meaning of a local scale, for example, only comes alive in relation to other, larger scales.”
(Born, 2006)
Sustaining connections to food is important.

We do not have enough information on the connection increasingly urban populations in the global south have to agriculture.
Nutritional and health concerns
Genetic Modification
Disease Outbreaks
Animal welfare concerns
Concerns about Farmer's profits
New marketing and branding
Recognition of environmental issues
Preservation of the countryside
(Lang, 2005; The Curry Report, 2002)
Drivers of Reconnection
Global
Local
Reconnection
=
Reducing "Distance"
"Local"?
=
Reconnection
unable to acquire consumer trust
"
Increasingly urban
Developing countries are
but a higher proportion of population
is still connected to the land
"demands adequate technology and infrastructure; In the industrialized world it is easy to forget how much food’s basic edibility and appearance depend on [this]"
(Freidberg and Goldstein, 2010)

placeholder
(Naylor, 2008)
(Duffy et al., 2005)
(Defra, 2002)
(BBC, 2008; Branigan, 2008)

Abrahams, C. (2008) “Illegitimate voices, peripheral debates, valid alternatives: A developing world articulaton of alternative food networks”, School of Geology, Archaeology and Environmental Studies.
Abrahams, C. (2009) "Transforming the region: supermarkets and the local food economy". African Affairs, 109,pp.115--134.
Born, B. (2006) “Avoiding the local trap”, Journal of Planning Education and Research, 26(2), pp.195-207
Branigan, T. (2008). "Chinese figures show fivefold rise in babies sick from contaminated milk". London: The Guardian. Retrieved 2 April 2014.
Chapter 12 in F. S. Chapin, G. P. Kofinas, and C. Folke (Eds), Principles of Natural
Charles, B. (2014) In The New Globalized Diet, Wheat, Soy And Palm Oil Rule. Available
at: http://www.npr.org/blogs/thesalt/2014/03/03/285335070/in-the-new-globalized-diet-wheat-soy-and-palm-oil-rule. Retrieved 1 April 2014.
Countryside Agency (2002) Eat the View: Promoting Sustainable Local Products, Wetherby: Countryside Agency Publications
Curry Report (2002) Farming and food: a sustainable future. Policy Commission on the Future of Farming and Food. Cabinet Office, London.
Duffy, R., A. Fearne, and V. Healing, V. (2005). Reconnection in the UK food chain : Bridging the communication gap between food producers and consumers. British Food Journal 107 pp. 17-33.
Duffy, R., Fearne, A. and Healing, V. (2005) “Reconnection in the UK food chain. Bridging the communication gap between food producers and consumers” British Food Journal, 107, pp. 17–33
European Commission (2011) Sustainable food consumption and production in a resource-constrained world. European Commission – Standing Committee
Fagge, N (2009) EU’s ‘butter mountain’ costs taxpayers £236m. Available at:
http://www.express.co.uk/news/uk/81314/EU-s-butter-mountain-costs-taxpayers-236m Retrieved 2 April 2014.
FAO (2011) Global Initiative on Food Losses and Waste Reduction. Food and Agriculture Organization of the United Nations, Rome.
FAO (2012) World Agriculture Towards 2030/2050 - The 2012 Revision. Food and Agriculture Organization of the United Nations. Rome.
Freidberg, S. and Goldstein, L. (2010) “Alternative food in the global south: Reflections on a direct marketing initiative in Kenya”, Journal of Rural Studies, pp.1-11
Friedberg, S. (2003) “Cleaning up down South: supermarkets, ethical trade and African horticulture” Social and Cultural Geography, 4(1), pp. 27–43
Goodman, D. (2004) ‘Rural Europe redux? Reflections on alternative agro-food networks and paradigm change’. Sociologia Ruralis, 44(1), pp.3–16.
Ilberry, B., and Maye, D. (2005) ‘Product, process and place: An examination of food marketing and labelling schemes in Europe and North America. European Urban and Regional Studies, 12(2), 116–132.’, Land Use Policy, 22, pp.331-334
J.C.M. Sharp, W.J. Reilly, (1994) "Recent Trends in Foodborne Infections in Europe and North America", British Food Journal, Vol. 96 Iss: 7, pp.25 - 34
Kendall, H. W. and Pimentel, D. 1994, “Constraints on the expansion of the global food supply”, Ambio, 23(3). pp. 661-667

References:
Rafaela Schneider - k1161092
Sabeena Prescod - K1161677
Khoury CK, Bjorkman AD, Dempewolf H, Ramírez-Villegas J, Guarino L, Jarvis A, Rieseberg LH and Struik PC (2014) Increasing homogeneity in global food
supplies and the implications for food security.Proceedings of the National Academy of Sciences of the USA. Available online at: www.pnas.org/cgi/doi/10.1073/pnas.1313490111 Retrieved 29 March 2014.
Lang, T. (2005) ‘Food control or food democracy? Re-engaging nutrition with society and the environment’, Public Health Nutrition, 8(6A), pp.730-737
Marsden T. K. (1998) “New rural territories: regulating the differentiated rural spaces,'' Journal of Rural Studies, 14(1), pp. 107--117
Meyer, S. B., Coveney, J., Henderson. J., Ward, P. R. and Taylor, A. W. (2012) ‘Reconnecting Australian consumers and producers: Identifying problems of distrust’, Food Policy, 37, pp.634-640
Morris, C. and Kirwan, J. (2010) Food commodities, geographical knowledge and the reconnection of production and consumption: the case of naturally embedded food products”, Geoforum, 41, pp.131-143.
Naylor, R. L. 2008, “Managing food production systems for resilience”, on Agricultural Research (SCAR)
Reardon, T., Gulati, A., 2008. The Rise of Supermarkets and Their Development Implications. New Delhi: IFPRI
Robinson, G. and F. Harris, (2004). “Food production and supply”. In: Harris, F. (Ed), Global Environmental Issues (pp. 117-153). Chichester, UK: Wiley.
Rocha, C., Lessa, I., 2009. Urban governance for food security: the alternative food system in Belo Horizonte, Brazil. International Planning Studies 4, pp.389-400
Seymour, S., Lowe, P., Ward, N. and Clark, J. (1997) "Environmental `others' and élites': rural pollution and changing power relations in the countryside. In: Millbourne, P. (ed.) Revealing rural others: representation, power and identity in the British countryside, pp.57-74. London: Cassell
Sumanac, D., Mendelson, R. and Tarasuk, V. (2013) “Marketing whole grain breads in Canada via food labels”, Appetite, 62, pp. 1-6
Todd, E. C. (1997) Epidemiology of foodborne diseases: a worldwide review. World health statistics quarterly. Rapport trimestriel de statistiques sanitaires mondiales. 50(1-2):30-50.
Weatherell, C., Tregear, A., Allinson, J. (2003) ‘In search of the concerned consumer: UK public perceptions of food, farming and buying local’. Journal of Rural Studies, 19, pp. 233–244.
Wilson, G. and Rigg, J. (2003) “'Post-productivist' agricultural regimes and the South: discordant concepts?”
Winter, M. (2003) “Geographies of food: agro-food geographies-- making reconnections”, Progress in Human Geography, 27(4), pp.505-513
Full transcript