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Transcript of Food Reconnection
The Consequences of Modernisation
The Global Divide
"Economic forces will continue to shape food consumption and trade patterns." (Regmi, 2001)
“‘quality’ is a very contested notion” (Ilbery and Maye, 2005)
“consumers understandings of certain qualities have been shaped by the longer history of industrial food” (Freiberg and Goldstein, 2010)
Global interconnectedness will be the norm.
You cannot draw definite lines around places of food production and consumption.
Modern Food Production System
Mechanisation + Green Revolution + Genetic Modification + Globalisation
Increase in yield and control over food production.
Drivers of Reconnection
(European Commission, 2011)
"Eat the View" in the UK
Market Renovations in Hong Kong
"Straight from the Country" in Brazil
Market Upgrades in Zambia
"Place Labelling" in the EU
Farms require less manual labour.
(Reardon and Gulati, 2008; Rocha and Lessa, 2009; Abrahams, 2009)
(Hinrichs, 2001; Morris and Kirwan, 2010)
(Robinson & Harris, 2004)
(Kendall & Pimentel, 1994)
Decrease of actual farmers in developed countries.
Focus mainly on profitable crops
Economies of Scale
(Khoury et al., 2014)
In the absence of a ‘face’ or representative
of food production, it is likely that food systems responsible for production, procurement and preparation will be
(Meyer et al., 2012)
"AFNs are alternative consumption spaces for the urban poor and culturally diverse communities...who prefer goods which are easier to find in peri-urban farming than at supermarkets”
(Freidberg and Goldstein, 2010)
prioritised all food related issues except price
actively seek to purchase local foods
the majority value appearance, taste, freshness, healthiness over `civic` factors
Per capita food losses and waste, at consumption and pre-consumptions stage, in different regions.
of urban dwellers strongly likely to choose locally produced food
(Weatherall et al., 2003)
The average change in calorie contribution from crops in national diets worldwide (1961-2009)
(Robinson & Harris, 2004)
Foodborne outbreaks in developed countries 1981-1993
(Todd, 1997; Sharp & Reilly, 1994)
Control of corporations over
• “The idea of scale implies a set of interscalar relationships. The meaning of a local scale, for example, only comes alive in relation to other, larger scales.”
Sustaining connections to food is important.
We do not have enough information on the connection increasingly urban populations in the global south have to agriculture.
Nutritional and health concerns
Animal welfare concerns
Concerns about Farmer's profits
New marketing and branding
Recognition of environmental issues
Preservation of the countryside
(Lang, 2005; The Curry Report, 2002)
Drivers of Reconnection
unable to acquire consumer trust
Developing countries are
but a higher proportion of population
is still connected to the land
"demands adequate technology and infrastructure; In the industrialized world it is easy to forget how much food’s basic edibility and appearance depend on [this]"
(Freidberg and Goldstein, 2010)
(Duffy et al., 2005)
(BBC, 2008; Branigan, 2008)
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Chapter 12 in F. S. Chapin, G. P. Kofinas, and C. Folke (Eds), Principles of Natural
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Countryside Agency (2002) Eat the View: Promoting Sustainable Local Products, Wetherby: Countryside Agency Publications
Curry Report (2002) Farming and food: a sustainable future. Policy Commission on the Future of Farming and Food. Cabinet Ofﬁce, London.
Duffy, R., A. Fearne, and V. Healing, V. (2005). Reconnection in the UK food chain : Bridging the communication gap between food producers and consumers. British Food Journal 107 pp. 17-33.
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European Commission (2011) Sustainable food consumption and production in a resource-constrained world. European Commission – Standing Committee
Fagge, N (2009) EU’s ‘butter mountain’ costs taxpayers £236m. Available at:
http://www.express.co.uk/news/uk/81314/EU-s-butter-mountain-costs-taxpayers-236m Retrieved 2 April 2014.
FAO (2011) Global Initiative on Food Losses and Waste Reduction. Food and Agriculture Organization of the United Nations, Rome.
FAO (2012) World Agriculture Towards 2030/2050 - The 2012 Revision. Food and Agriculture Organization of the United Nations. Rome.
Freidberg, S. and Goldstein, L. (2010) “Alternative food in the global south: Reﬂections on a direct marketing initiative in Kenya”, Journal of Rural Studies, pp.1-11
Friedberg, S. (2003) “Cleaning up down South: supermarkets, ethical trade and African horticulture” Social and Cultural Geography, 4(1), pp. 27–43
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Rafaela Schneider - k1161092
Sabeena Prescod - K1161677
Khoury CK, Bjorkman AD, Dempewolf H, Ramírez-Villegas J, Guarino L, Jarvis A, Rieseberg LH and Struik PC (2014) Increasing homogeneity in global food
supplies and the implications for food security.Proceedings of the National Academy of Sciences of the USA. Available online at: www.pnas.org/cgi/doi/10.1073/pnas.1313490111 Retrieved 29 March 2014.
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