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Amy's Bread Strategic Audit

DJL Consulting Firm

Jessica Lagomarsino

on 11 April 2013

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Transcript of Amy's Bread Strategic Audit

Amy's Bread

DJL Consulting Firm
Diego, Jessica & Lina
April 11, 2013
Professor K. Fitzsimmons Current Situation Ingredients for Success

Current Situation


SFAS: findings from research

Strategic Alternatives

Q + A S F A S Strategic Alternatives Option #1 Option #3 Option #2 Market Development Focus...

Show us the dough!

Let go of other ventures like merchandise in stores & bread sampler online Bibliography "American Bakers Association." American Bakers Association. N.p., n.d. Web. 27 Mar. 2013."Baking Business | Baking Industry News and Opinions | Cap Ex Remains Right on Target.

"Baking Business | Baking Industry News and Opinions | Cap Ex Remains Right on Target. N.p., n.d. Web. 27 Mar. 2013.

"Bakery and Pastry Industry: Market Research Reports, Statistics and Analysis." Bakery and Pastry Industry: Market Research Reports, Statistics and Analysis. N.p., n.d. Web. 30 Mar. 2013.

"Forecasting Bakery Trends." Convenience Store Decisions RSS. N.p., 22 Mar. 2012. Web. 27 Mar. 2013.

"2012 Baking Industry Forecast: Better Days Ahead?" Modern Baking Home Page. N.p., 19 Jan. 2012. Web. 30 Mar. 2013. How insane is Amy's Menu?! Cafe Menu:

5 types of scones
6 types of cupcakes
9 types of cookies
3 types of biscotti
5 types of bars
10 types of cakes
different type of pizza everyday
2 types of quiche
22 types of sandwiches
15 types of breakfast pastries
15 types of beverages Bread Menu:

5 different categories
whole wheat/rye
JFK airport terminal location

-Increase brand awareness
-Target tourists Open an Express Store:
Wall Street area Selling Amy's Par-Baked Bread Current Mission:
To create a bakery and café that nourishes the bodies, minds, and spirits of the communities we serve- our neighborhood, our retail and wholesale customers, and our employees by:

Making carefully handcrafted foods that taste as good as they look.
Respecting the craft of traditional baking.
Being a good neighbor.
Staying local.
Providing service that makes you smile.
Maintaining a professional and congenial workplace that encourages stability and growth for our employees.
Using ingredients and procedures that sustain the health of the planet. Chelsea Market Hell's Kitchen The Village Market Penetration New Product Development Increase Marketing Efforts (discounts to service professionals: firefighters, police,etc.) Increase to 5 daily deliveries To be sold to current wholesale clients: Which option do we recommend? Marketing ideas:
-Call in/order lunchbox via Amy's Bread app
-Frequent lunchbox card Q + A what is par-baked bread?

Par-baked bread, short for partially baked bread, is a process of cooking the bread through without finishing it, removing it from the oven for a time to cool, then completing the baking at a later time.
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