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IMMERSe Presentation - Gamification

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by

Jana Zacharias

on 12 March 2014

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Transcript of IMMERSe Presentation - Gamification

What is
gamification?
3 Streams
Commercial
"The Gamification of
Learning and Instruction"
Karl Kapp
Gamification:
Jana Zacharias
"The use of game thinking and game mechanics in a non-game context in order to engage users and solve problems."
Instructional
Transformative
Gamification Platforms
Gamification of:
Websites

Campaigns

Special Events

Businesses - externally


Businesses - internally
jana.thirteen@gmail.com
Master of Digital Experience Innovation
Research &
Application

"a careful and considered application of game thinking to solving problems and encouraging learning using all the elements of games that are appropriate."
Abstractions of
Concepts and Realities

Goals

Rules

Conflict, Competition,
or Cooperation

Time

Reward Structures
Feedback

Levels

Storytelling

Curve of Interest

Aesthetics

Replay or Do Over
Nike+
Wii-habilitation
Work Zone Safety
Ethics Instruction
Process Instruction
Game
Gamification
Serious Game
Reality is Broken
Jane McGonigal
McGonigal's Game Fixes for Reality
#1 Unnecessary obstacles
#2 Emotional activation
#3 More satisfying work
#4 Better hope of success
#5 Stronger social connectivity
#6 Epic Scale
#7 Wholehearted participation
#8 Meaningful rewards when needed most
#9 More fun with strangers
#10 Happiness Hacks
#11 A sustainable engagement economy
#12 More epic wins
#13 10,000 hours collaborating
#14 Massive multiplayer foresight
What is gamification?
Game
Gamification
Serious Game
Full transcript