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Carbon Footprint Label

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by

Billy Wong

on 23 April 2010

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Transcript of Carbon Footprint Label

Carbon X Label CO2
CH4 N2O SF6 HydroFluroCarbons PerFluoroCarbons Biomass Greenhouse Gases Climate is changing 1) To know what is actually polluting
the environment

2) Inform consumers about a product
CO2 emissions

3) Arouse their awareness and correct
consumption behavior
Challenges Extraction of raw materials and commodities Transportation of materials Manufacturing process More transportation Packaging and Storage Retail Store Halong Glacier 1981 2005 i increase 0.75'C rises by 2.5mm each year Why do we need the label ? Carbon X Label Website Examples of radar charts Difficult to trace Credibility Credibility Radar Chart Radar Chart 10.7 cm 8.5 cm Carbon Footprint Educational message 1) Polluting index 2) Educational message 3) Thought 4) Consumer behavior
5) Maunfactoring process Difficult to trace Challenges in Promotion Informative message Educational message
Advertisements expenses Human resources To delieve and ensure consumers
receive and understand: Atrractive appearance
Comprehensive Chunnels Benefits of the label Easy to understand Easy to read Comparable between products Effective educational message 1910 2003 1966 down by 10% each year sea 22.68
train 58.96
truck 95.24
air 453.6 kgCO2e How to measure greenhouse gases emission? kgCO2e - kilogram carbon dioxide equivalent Product Lifecycle
Full transcript