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#includetoinnovate - storytelling

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Leticia Britos Cavagnaro

on 20 January 2017

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Transcript of #includetoinnovate - storytelling

What are the ingredients of
GREAT stories
?

What moves people to act?
character
Resolution
Climax
You can fit a story arc in under 1 minute...
Story
Arc
user/stakeholder
need
idea/solution
impact
Once upon a time...
Every day...
The moral of the story is...
Ever since that day...
Until finally...
And because of that...
And because of that...
Until one day...
Platform Tilt
Show, don't tell
Now it's your turn to craft a story...
transformation
Story Spine
color/advance
1. storyboard
2. storycast
3. get feedback
Full transcript