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Social Media 101

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by

Joshua McConnell

on 1 October 2014

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Transcript of Social Media 101

Social Media 101
What is Social Media?
Social media describes a category of websites and mobile phone applications designed for social networking.
Privacy
Generational differences
What should you share?
Who should you share with?
Tips and Pitfalls
Facebook and social media are often not an accurate portrayal of peoples' lives.
FoMO - Fear of Missing Out
Avoid trolls
Only accept friends you know.
Facebook
Over a billion users world-wide
Twitter
Micro-blogging "tweets" must be 140 characters or less
Snapchat
Social networking is about developing online communities through connections with people in a variety of ways.
Usually through sharing information...
Photos
videos
Blogging
Common interests
a combination of all of these
Websites vs. Applications
There are more people on Facebook today than there were on the entire planet just 200 years ago.
Facebook offers users a place to share thoughts, photos, and events in their life with other "friends"
Wall
Timeline
Messenger
News Feed

Facebook words
Like
Tag
Comment
Friend
Checking in
Facebook is like an interactive address book
both an app and a website
1/2 a billion users world-wide
Twitter words...
Tweet
Hashtag
At-reply
Follow
Trending
Re-tweet
Favorite

Common Roots of Social Media
Friends or following people
Timeline, feed,or stream of events, photos, videos, or links
Ability to "like", re-post, or comment on other's posts, photos, or links
Should you take social media seriously?
It's all fun and games until a government is over-thrown...
Egypt
I love these paintings! #artsfestival
@Bobby2342 Are you gonna join us tonight? #artsfestival
Instagram
Selfie
Filter
Re-vine
Endorse
Connections
Professional version of Facebook

Career oriented
Pin
Boards
Re-Pin
"Pin" or post things you like on "boards" based on common topics. Follow others and discover new things you're interested in
Stumbleupon
150 million active users
Users send "snaps" or pictures to each other
sometimes with text for a certain amount of time
Facebook is increasingly used as a marketing tool.
It's the bandwagon approach to marketing. If your friends all "like" something you're more likely to buy it or use it.
Snap
Screen shot
Stories
6 second repeating clips
stop motion vines
News/ads
A platform for uploading videos to the internet
"Gangnam Style" has been viewed 1.7 billion times
Anyone can view the videos but only users can upload them
Users can also create "
channels
" where other users can
subscribe
or follow their activity
Youtube videos can be anything-- music videos, comedy skits, how-to videos, and more
Applications
Weather app
Email app
Calculator app
Applications are programs that can be added to your phone that perform different functions.
What can or should you do on social media?
Find
long lost friends
Share
photos with family and friends
Explore
your interests
Find
others who share your interests
Read
up on current events and news
Send
and
receive
messages from friends, family, celebrities, public officials, and businesses.
Shop
for good deals
Questions?
Full transcript