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DIGITAL MARKETING IN A DIGITAL SOCIETY
Transcript of DIGITAL MARKETING IN A DIGITAL SOCIETY
#3 WHAT ARE WE DOING?
#1 A BIT OF HISTORY
#5 WHAT'S NEXT
#6 A GOLD MINE CALLED BIG DATA
DIGITAL MARKETING IN A DIGITAL SOCIETY: WHAT IS NEXT?
Oral & public
Private and created by pro's
Technology has always transformed knowledge transmission
2,6 - 10.000
Technology has always transformed the productive system
1960's - 1970's
2005 - right now
10.000 - XVIII
#4 DIGITAL SPORT
MARKET & BUSINESS
2% PIB EU
+210% new app's
n.7 new start ups
Content is the king
Consumer & prossumer
Transmedia & crossmedia
From mass platforms to segmented communities
Social Media ≠ Communicate
Technology can improve customer experience:
Social Media MONITORING
= Costumer understanding / build communities / personalization / multi-channel contact / offering new products&services
But this is
NOT POSIBLE WITHOUT
Operational processes transformation