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DIGITAL MARKETING IN A DIGITAL SOCIETY

Presentación para las I Jornadas internacionales del JCI en Marketing deportivo y Patrocinio
by

victor jordan

on 13 January 2016

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Transcript of DIGITAL MARKETING IN A DIGITAL SOCIETY

#2 INTERNET: FROM PAST TO PRESENT

#3 WHAT ARE WE DOING?
#1 A BIT OF HISTORY

#5 WHAT'S NEXT
#6 A GOLD MINE CALLED BIG DATA
DIGITAL MARKETING IN A DIGITAL SOCIETY: WHAT IS NEXT?
....-XIX
1950-2000
XVIII
Paleolithic
Oral & public
Neolithic
Private and created by pro's
Industrial revolution
Technology has always transformed knowledge transmission

2,6 - 10.000
Technology has always transformed the productive system

DISRUPTIVE
CHANGE

1960's - 1970's
2005 - right now
late 1990's
1.0
2.0
ROOM 659833
m.socrative.com
BIG DEAL
10.000 - XVIII
wearable
mobile
app
mobility
connected
big o
9
SOCIAL
PLAYER
#4 DIGITAL SPORT
MARKET & BUSINESS

MARKET
Thank you
@victorjv
victorjordan@cruyffinstitute.org

Infoxication
search: active&passive
filtering&managing
analising
2% PIB EU
+210% new app's
+22'5 e-commerce
n.7 new start ups
----------------------------------
Content is the king
Consumer & prossumer
Transmedia & crossmedia
Mobile
From mass platforms to segmented communities
Social Media ≠ Communicate


Technology can improve customer experience:
Social Media MONITORING
= Costumer understanding / build communities / personalization / multi-channel contact / offering new products&services
--------------------------------------
But this is
NOT POSIBLE WITHOUT
:
Operational processes transformation
Worker skills
Process digitalization
Performance management
Full transcript