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SCP [Shared]

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by

Ali Alatas

on 6 July 2017

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Transcript of SCP [Shared]

LEASE RETENTION
SOCIAL APPROACH
LEASE RETENTION THROUGH SOCIAL MEDIA
In this session, we are going to cover
RIGHT CUSTOMERS
RIGHT TIME
Honda Lease Retention
Summit
Shopping insurance online
Looking at cars online
Buy new running shoes on Amazon
Drive to website
Customers take action
Leads to CRM
My search
Zip code around dealership
Must be Honda owners
Going to buy in the next 90 days
WHAT????
FACEBOOK HAS 3 BUYING CATEGORIES
Max in market - Will likely buy within next 90 days
LEASE BEGINS
18 MONTHS
6 MONTHS TO LEASE END | FINAL PUSH
LEASE END
Lease Halfway Through
24 MONTHS
Authorized Lease Return Center Inspection
30 MONTHS
Upgrade to Latest Model
33 MONTHS
Three Steps to Return Your Lease
34 MONTHS
Satisfaction Survey
35 MONTHS
Final Inspection Notice
13 MONTH MEDIA & SOCIAL
13
33 MONTH MEDIA & SOCIAL
33
24 MONTH MEDIA & SOCIAL
24
30 MONTH MEDIA & SOCIAL
30
18 MONTH MEDIA & SOCIAL
18
Email & Call Campaign Script
Social Posts & Ads
Email & Call Campaign Script
Social Posts & Lead Ads
Email & Landing Page (Incentive to Visit Dealership)
6 Emails
Email & Landing Page (for Lead Capture)
Social Ads
Email & Landing Page
Social Posts & Ads
Call Campaign
Social Lead Ads to Landing Page
35 MONTH MEDIA & SOCIAL
35
Email & Landing Page
Call Campaign
Social Posts
Social Lead Ads
How social media is relevant to lease retention
How to secure your database and stop the leaks
How to conquest your competitors
How to retain service customers and keep them in the sales cycle

Lets get started
Social media and lease retention?
WHAT????
LET'S SEE WHAT THIS LOOKS LIKE
Zip code
Honda owners
Will buy in the next 90 days
Near market - Will buy within 365 days
In market - Will likely buy within 180 days
Zip code
Searching for a lease
Current Honda owners
19,489 Leads available with email and mailing address
3884 available with phone numbers
These leads are owned not rented
Full transcript