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Transcript of Instagram
Instagram is a photography sharing app that allows users to share their photos with friends and followers.
Instagram provides users with tools to capture, edit and share personal photos.
Invented by two Stanford University graduates, Kevin Systrom (@kevin) and Mike Krieger (@mikeyk) (Instagram, 2014).
Created on October 6 2010 and within hours Instagram was being installed by 10,000 users (Lagorio-Chafkin, 2012).
Instagram was created to venture beyond photo sharing, Kevin and Mike aimed to create a new media network and digital community: "Our goal is to not just be a photo-sharing app, but to be the way you share your life when you're on the go" (Lagorio-Chafkin, 2012).
This free app can be found in the Apple App Store and Google Play Store (Instagram, 2014).
"Instagram is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your mobile phone, then choose a filter to transform the image into a memory to keep around forever. We're building Instagram to allow you to experience moments in your friends' lives through pictures as they happen. We imagine a world more connected through photos" (Instagram, 2014).
What is Instagram?
Instagram initially began with zero users and now possess approximately "180 million monthly active users" (D'onfro, 2014).
"Instagram grew its user base to 150 million monthly active users in half the time that it took Twitter and in two years less than Facebook" (D'onfro, 2014).
Referring to the previous chart, Instagram propelled upwards with the emergence of other tools such as:
-Facebook acquiring Instagram
Instagram and Mobile New Media...
What is New Media?
Flew's 3 C's:
omputing and Information Technology (IT)
ontent and Digitalized Media
onvergence: "interlinking of computing and IT, communications networks, and media content" (Flew & Smith, 2014, pg. 3).
Instagram is a new media because...
this photo sharing app is an information technology -- Instagram stores, retrieves, and sends information,
Instagram creates communication networks -- links between users using multiple channels,
and content is created through Instagram -- users have the ability to produce personalized material (ie: editing photos)
As a new media, Instagram popularizes mobile new media...
Instagram encourages the use of mobile phones.
Mobile New Media
allows users to access Instagram at any location and at any time, thus venturing beyond the boundaries of non-mobile technologies.
Instagram enables users to capture, edit, post and save photos at
any time and location
"We also felt that the snapshots people were taking were kind of like telegrams in that they got sent over the wire to others" (Instagram, 2014).
By posting to Instagram, users are creating multiple digital relationships with each other, otherwise known as digital communities and networks.
How Instagram relates to other Social Network sites...
Facebook: Both sites have direct messaging and photo tagging features
Twitter: Both sites have #hashtag features
Tumblr: Both sites have photo posting and reposting features
Snapchat: Both apps have video recording features
Altogether, these applications have a vast amount of features in common. Also, photos posted to Instagram can be shared on other sites such as: Facebook, Twitter, Tumblr and Flickr
"Mobile is king. When it comes to social networking services, mobile handsets are now the most popular form of access, with 66% of users saying they use mobile devices to access them" (Lunden, 2014).
Instagram and Participation...
What is Participation?
Participation is one out of five of Rheingold's social media literacies:
4) Network Awareness
5) Critical Consumption
Participation is where users become active producing and consuming agents by partaking in the activities of new media. This literacy allows for the emergence of creativity, community building and connectivity among users. By participating, users are able to expand their relationships via direct and indirect methods.
Users transition from passive consumers to active 'prosumers': the combination of producer and consumer
"Sharing is participating"
(Garcia-Galera & Valdivia, 2014, pg. 11).
How Instagram enhances and promotes Participation...
Instagram promotes participation because this photography sharing app is both a consuming and producing new media tool. In this case, participation is significant because without user participation, Instagram would be useless. Instagram thrives on the ongoing activities of posting, liking, commenting, browsing, and the like.
Basic functions of Instagram in a Participatory culture:
Capturing and posting photos and videos:
By uploading photos to profiles, Instagram users participate by creating a personal database of material.
Liking and commenting on photos:
By liking and commenting on other users' photos, users are participating by interacting and conversing with other users.
Tagging, geotagging and hashtagging photos:
By tagging photos (ie: directly tagging other users in own photos, tagging the location of where the photo was taken, or adding hashtags in photos) allows other users to search and locate a variety of photos. Consequently, Instagram photos are exposed to millions of users.
By adding filters and making photographic adjustments to photos, users are able to participate on Instagram in their own unique ways.
How participation in Instagram activities relates to other literacies...
Instagram requires the attention of users. Users can multitask on Instagram by simultaneously browsing, liking and sharing photos. Attention is constantly being directed towards the multi-functioning tools Instagram provides.
is the fundamental building block for how individuals think, how humans create tools and teach each other to use them, how groups socialize, and how people transform civilizations" (Rheingold, 2010).
Instagram users can use Instagram while simultaneously performing other tasks (ie: watching TV, eating, interacting with people, etc...)
is the act of working with others. As a result, "doing things together gives us more power than doing things alone"
Instagram encourages collaboration because users are given the opportunity to work with other Instagram users.
Instagram users are members of a digital community where they can repost other users' photos and partake in editing collaborations (users take other photos and add an editing twist to that photo)
, otherwise known as "crap detection," refers to critically analyzing "what and who is trustworthy—and what and who is not trustworthy—online" (Rheingold, 2010).
Instagram contains accounts for spam and other false material thus, making these accounts untrustworthy. For instance, there are accounts for 'making cash quick' that draw the attention of users. However, users must learn how to distinguish phony accounts with real accounts.
Also, Instagram is composed of various fake accounts for real users. Users pose as other individuals by creating an account under someone else's name, providing false personal information and stealing and uploading other users' photos to present as their own.
refers to connecting with others not only through physical interactions but technologically as well. By connecting with users online, social and technological networks are created where time and space are of no concern (Rheingold, 2010).
Instagram provides users with network awareness because users are connected either directly or indirectly through others. For example, users may be connected to another user via mutual followers/followings, mutual #hashtags used or mutual likes and comments.
With the sharing of photos on Instagram, the circulation of content creates a network within itself: "snapshots taken with mobile phone[s] are ever more involved in intense processes of circulation and cross-media mobility" (Scifo, 2009).