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Business Plan for Art Therapy
jennifer laewenon 9 August 2014
Transcript of Business Plan for Art Therapy
Art for your Emotions
December 1st 2012 (People interested will have the opportunity to come in and ask questions to the staff, sign up for summer studio time, and learn more about the summer programs). Starting Date: January 1st 2013, creative spirits will be flying and the classes will begin.
Ottawa Art Therapy
Private lesson art teachers as well as other arts teachers
- Facebook (Messy MHAD Hands on Facebook)
- Flyers/Panphlets (Low cost advertisment)
- Sign outside the home
Young Adults and Teens
- Home on 41 Grafton
- Previously used as a Dental
- Also used as an art gallary
- Price - $179 900.00
- Flexible Move in date
Also includes a large open
living room on the main floor
Close to in Rodd Inn Charlottetown, Confederation Center Including the Library & 2 other Inns
Slogan: It's a Beautiful
Mess We'll Make
Micheal's - supports extra curricular art classes.
Messy Hands - supports extra curricular art classes
on a daily basis with no shortage of variety to
fulfill any artistic interests! We focuss all our time on
teaching our students the arts rather than retail.
- Curtland Studio - Offers years of experience and knowledge
- Messy Hands - Offers knowledge and insight on modern arts as well as the classics. Messy Hands is also located in a convenient high traffic area of Charlottetown PE
The main floor will be rented as a Bachelor Studio for $800 a month. Full kitchen and bathroom available on the main floor. There is a separate entrance available for the renter.
The Upstairs and "Bonus Room" will be used
to run art classes. Clients will enter through the
Growth of Art Therapy
Art therapy is a recognized form of treatment in health and medicine
Growing field implemented in schools, hospitals, and rehab facilities.
Proven to work in all age groups.
Helps break through social, psychological, and physical issues
Source of Financing:
Collateral for Loans:
Main risk we foresee involves contact between group participants and teachers
My target client is...
-between 10 and 80 with a love for art and the passion to learn.
My target audience buys into my service in order to expand their creative mind and further their artistic resume. Students use my service to enhance their abilities within school and their futures in the artistic world. Seniors join my classes to refresh their mind in a relaxing way and fill their day with something new. My prices are reasonable and my classes are small in order to give each student the attention they need. Customers will be drawn to me over the competitors because I provide a wide range of classes available to almost every age and level of difficulty. I also have a good understanding of different forms of art in a central location. My prices are fairly even with my main competitors but the opportunities my clients invest in are endless.
Available in Panphlet*
-Plans classes, prepares for classes, teaches classes, cleans up materials after classes.
-Registers new students and is responsible for opening and closing the studio daily. (Full time position)
As the owner and only employee and work full time. MHAD hopes to expand in the future and hiring 2 part time employees who will have the same responsibilities.
Salary: $2 750.00 a month plus deductions
In the next 2-3 years:
- Hire 1 employee
Hiring new staff:
1) Post flyers and post on Facebook
page stating that I am looking for help
2)Accept resumes and hold interviews
3) Check credentials and hire the
best suited person as my new employee
- Banker or Business Loan Adviser ( RBC Royal Bank. Charlottetown PE. 1-800-769-2511)
- Blick.com: will be supplying all art materials used in classes and art desks
- Ikea: will be supplying lighting, rugs, 1 desk & chairs (furniture etc.)
- Future Shop: will be supplying 2 computers, printer ink, & a Xerox printer
- Telus: will be providing phone services
- Internet – Bell
- Wal-Mart: Cleaning Supplies
- $180000 mortgage loan for the building & $20000 personal savings inquiry for start-up costs
Collateral for Morgage Loan: 41 Grafton St Charlotterown PE
Competitor Age Ownership Annual Sale Market Share # Of Employees Strengths/Weaknesses
The Arts of
Mary Curtis Over 20 Years Sole Proprietorship N/A N/A 1
Strengths – Teacher has 25 years of experience
Weaknesses- Inconvenient Location.
Not a wide variety of classes offered.
Competitor Age Ownership Annual Sale Market Share # Of Employees
Michael’s N/A Corporation N/A N/A N/A
90 Sandstone Rd
PE C1A 1K1
Weaknesses- Not a wide variety of classes offered & schedule is not consistent.
Changes Depending On Availability of Local Artists Strengths – Central Location is easy access to many. Well known corp.
*No applicable regulations determined by
Canada Business Network*
That is all...
Location and Demographics:
Competition and Industry Trends:
Shontelle Prokipcak and Elaine Comeau
This 6 week group is designed for teens and young adults who want to explore their creative side and learn to cope with stress in fun and healthy ways.
No experience required!!
6 weeks will include exercises in art and mindfulness
Offers both art instruction and mindfulness instruction
Art mediums include
mosaics, painting, drawing, and seasonal projects.
Lack of art teachers.
Lack of funding for art therapy programs.
Lack of family activities.
Lack of resources at both schools and homes to pursue art.
Lack of teachers outside of school.
Lack of funding for art therapy programs.
Young Canadians are suffering from rising levels of anxiety, stress, depression and even suicide
Close to 20 per cent – or one in five – have a mental health issue (Mental Health Commission of Canada, 2003).
Many are presenting for counselling and needing healthy stategies for coping with life experiences.
6 week program
2 hour classes
Local Arts Council
Local Established Networks
Costs 6 week group
Art Supplies-60.00 pp
Program manual-120.00 pp
Sources from personal assets
July -Brochure/ Buisness Plan/Draft program manual
September- Classes Start September 15
October- Midway Evaluation
November- Final evaluation
January- 2nd Second 6 week Program
Art Therapy for Young Adults
4,300 square feet at $15/sq. ft.
Ottawa residents, 97,000 middle income families in Ottawa
7.9% population growth rate in middle income families (Statistics Canada,2102).
480.00 per person
10 people 4,800
2400 for Elaine
12 hours=200.00 per hour
2400 for Shontelle
12 hours= 200.00 per hour