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GW Career Center Presentation TEMPLATE

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GW Center for Career Services

on 20 October 2012

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Transcript of GW Career Center Presentation TEMPLATE

Personal Branding
1.0
AGENDA The Branding Experience Branding Defined GW Career Center Robert Snyder
Interim Executive Director, GW Career Center and Executive Director, University Initiatives
rsnyder@gwu.edu TITLE OF SLIDE Personal Branding Process NEW LOCATION: Marvin Center Suite 505 What is Branding?

The Branding Process

Branding in Action Check this off on your CAREER SUCCESS PLAN SERVICES:
Drop-ins, 1-4pm Monday through Friday
48-Hour Resume Critique
Consulting by appointment The process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. What do you believe?

How do you know it's true? Enter bullet points for discussion TITLE OF SLIDE Enter bullet points for discussion TITLE OF SLIDE Enter bullet points for discussion Source: http://www.businessdictionary.com/definition/branding.html What do you believe?
How do you know it's true?
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