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Microsoft Case Study: Using Mobile and Media to Connect Communities
Transcript of Microsoft Case Study: Using Mobile and Media to Connect Communities
Using Mobile and Media to Connect Communities
Learn anytime, anywhere, at your own pace
Secure knowledge sharing platform for Microsoft confidential information
Built on SharePoint 2007
Any employee can upload audio / video podcasts
Phone to Podcast line
Audio recording (offline)
Video recording (offline)
3 podcasts / month commitment
2000+ employee generated podcasts
Average cost: ~$40 each
3 years old
47K Unique Users (55% company)
Mobile Content Consumption
Screencasts for the small screen
Use Zoom & Pan
Export slides to Flash Cards
Sales / Marketing
High job commitments
(SBN) case study
Readiness Portal for Microsoft Services (17K people)
Reduces time and expenses to build and deliver readiness to the field
Promotes peer to peer employee generated readiness content
Why this success?
Learn at your own pace and time
“Great to learn something new every day optimizing your commute.”
“Nothing better than learning in your back yard!”
"Nobody has time to read anymore. Podcasts are the way to go."
Establish a reputation in the organization
"...my involvement has totally changed my job! It's raised my profile enormously - I've even been awarded a 'Gold Star' bonus for the communications work I've been doing!!”
"SBN allows me to give back to those that have helped me succeed and it has established me as a leader within my technical communities.”
Understanding Microsoft's mobile learner
(Survey of 335 employees)
Your very own learning path
Innovative search and navigation
from any device
What is Services Broadcast Network (SBN)?
Making it fun
iPhone / iPad
Windows Mobile &
Wndows Phone 7
40% global workforce