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Portage Credit Union

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Manitoba/Ontario Prezi

on 13 June 2016

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Transcript of Portage Credit Union

Welcome!


RM Median Age: 38.9

Portage 12,728 12,996 2.1%
RM of Portage 6,793 6,525 -3.9%
Total 19,521 19,521 0.0%
%
2006 2011 change
97.5% Canadian citizens
Portage Median Age: 40.8
POPULATION
Farming
Number of Farms
Operators Living on Farm
Total Farm Expenses
Total Farm Receipts
Total Farm Capital
Portage RM
345
80.0%
$154,171,553
$186,955,829
$862,978,299
HOUSEHOLDS (private dwellings)
Portage
RM of Portage
2006
2011
% Change
5,498
2,474
5,649
2,442
2.7%
-1.3%
7,972
8,091
1.5%
HOUSEHOLDS (private dwellings)
Single-Detached House
Apartment (=+5 Stories)
Movable Dwelling
Sem-detached House
Row House
Duplex
Apartment (>5 Stories)
Other
Portage
Portage RM
72.1%
3.8%
1.5%
2.4%
5.6%
0.8%
13.6%
0.2%
80.4%
0.0%
10.9%
7.5%
1.0%
0.0%
0.2%
0.0%
Age of House
1960 or Before
1961 to 1980
1981 to 1990
1991 to 2000
2001 to 2005
2006 to 2011
Portage
Portage RM
36.1%
40.2%
12.6%
4.6%
2.6%
3.9%
31.6%
35.0%
15.0%
9.0%
2.4%
7.0%
VEHICLES
ESTIMATED
Vehicles (<4500 kg)
Vehicles (4500-14,999 kg)
Vehicles (above 15,000 kg)
Buses
Motorcycles and Mopeds
Trailers
Off-Road, Construction
Portage & Portage RM
12,085
292
440
66
278
2,89
1,218
Advertising
We are trying to exploit the market that already exists and direct customers to YOUR place of business.
We are not trying to create a market for your product.
Advertising
It is what you do when you can't see someone in person.
Advertising
People respond to
NEEDS
, not ads.
There are 30 financial service institutions in Portage la Prairie available to the public

Insurance - 10
Banks and Credit Unions - 7
Financial Services - 10
Investment Services & Advisors - 3
Energy =
+ Frequency
+ Consistency
+ Creativity
+ Frequency
+ Consistency
+ Creativity
How to Advertise
Run schedules to ensure that the majority of listeners hear your commercial a minimum three times a week.
"Dominate" a Station
and Motivate Consumers
Make Austin Credit Union stand out from their competitors

Appeal to everyone - sell Features (practical) & Benefits (emotional) equally.
BE MEMORABLE
People think about about money all the time

Be the place they think about when they think about their money
ALWAYS BE ON
CUSTOMERS' MINDS!
Why Radio?
It's Effective & Personal
Your potential customers spend more time with radio and online than any other type of local media

92% of adults listen to radio an average of 20+ hours per week

CFRY, Country 93, Mix 96 & PortageOnline.com have a personal and local connection with our audience
It's Sound
Radio is sound - intrusive, irresistible sound - It makes electronic media the long distance runner of advertising.

Broadcast wins the hearts of customers before they're in the market for your product.

Sound is memorable (and persuasive). Consider music and all those songs you know the lyrics to without ever intentionally learning them.
Wherever You Are...
Radio is There With You!
In the car, at home, and at work!

Radio is always accessible.
Streaming online and on your mobile phone.
Radio drives your message home, reaching your customers throughout the day.
Be known BEFORE you're needed...
Be known WHEN you're needed.
Full transcript