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iPad 2

Impact Analysis

Karin Johansen

on 17 March 2011

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Transcript of iPad 2

Main Issue Perspectives Personal Position Key Assumptions Main Issue Consequences Conclusion The iPad 2 was released in the United States at 4:00 AM ET on March 11, 2011

As of 3:25 PM ET the advertised shipping times had slipped from hours to two to three weeks

Canada and other countries may have to wait longer then expected release date of March 25, 2011 $499 for the base model with 16 gigabytes and a Wi-Fi Internet connection

$829 for a 64 gigabyte model with cellular access

Xoom is $600, but only if they also take a cellular plan from Verizon Wireless, otherwise it would cost $799 Apple-branded 1GHz A5 dual-core processor – twice as fast as single-core and offers graphics processing 9 times faster

9.7 inch screen with 1024x768 resolution

8.8 millimeters – 4.6 millimeters thinner

1.3 pounds – 0.2 pounds lighter

Front and rear cameras at 0.7 megapixels

1080p video out support via HDMI

10 hours of battery life

Separate GSM and CDMA 3G connectivity

Available in black or white
Gene Munster, a Piper Jaffray analyst says that recent photos published of Jobs looking withered have left investors worried and called Steve Jobs' appearance “huge”

“Steve Jobs is the most important asset for Apple without a doubt and that’s why investors are so curious about whether he will remain and continue to have an impact” - Robert Lutts, chief investment officer at Cabot Money Management John Laughlin, executive vice president and general manger of Hearst magazines, says “… [Apple] just left their competitors 31 lengths behind them.”

“…the iPad 2 is now 0.34 inches thick. Next to it, the brand-new Motorola Xoom – the best Android competitor so far – looks obese. The iPad 2 will dominate the market, because it dominates in all the most important criteria: thinness, weight, integration, beauty – and apps. The kicker, though, may be the price.” - New York Times’ David Progue

Top Three Reasons i{ad can stay ahead of competition; price wise:

Apple has leveraged its large cash balance by pre-purchasing components and buying manufacturing capacity, which we believe gives it a pricing edge on touch panels and displays

An estimated 33% of Apple iPads may be sold through its own retail stores online which means they pay no commission

Apple designs its own A4 and A5 processors; this might save the company $10 per unit (2011) lack of upgrade in the cameras was mentioned in many reviews and comments, but most also agree that the iPad 2 still dominates in all the most important criteria

Rob Enderle, technology analyst at Enderle Group says “[Apple has] done enough with the new release to hold off everyone for this year, but Apple owns the market, and it makes it hard for others to come after them.” I agree, very much so, that Steve Jobs is an asset for Apple and having him at the presentation really helped investors feel a little more confident for the future of Apple.

The iPad 2 has definitely left competitors behind. By releasing their
first generation of tablet months ahead of its first competition
allowed apple to ‘lock up the market,’ Apple has once again been successful in ground-breaking tablet development
and staying ahead of the competition by releasing their second generation tablet as
oppositions are releasing their first generations. Analyst’s say “Many of the changes were widely expected, and evolutionary. But Apple has reinforced its edge with the sheer volume of new features, its lead in applications created for the iPad and its lower price point.” “Apple has moved the goal posts before most of their competitors
even take the field,” said Noah Elkin, an analyst at research firm eMarketer Apple is looking ahead to a time when most people will
use a tablet as their main computing device, and only a
small minority of users will hand on to traditional PCs such
as laptops and desktops. IHS iSuppli, a market research firm, said that tablets are a major reason that demand for hard disk drives (HDD), the most common form of storage in PC devices, is dropping – predictions say that demand will drop 3.9% in the first quarter of 2011 It would be a good bet saying that the rumored
iPhone 5, expected in June, will also be rocking
the newest A5 dual-core processor. “It might frustrate the competition to hear this,
but it needs to be said: the iPad 2 isn’t just the best
tablet on the market, it feels like the only tablet on the
market,” also states “the cameras are severely lacking.”

- Joshua Topolsky from Engadget “…for Apple’s competitors in the tablet-device market, the iPad 2 is a bucket of water to the face.
The new iPad addresses many of the iPad’s deficiencies, dramatically improves its speed,
and doesn’t cede any ground on price, features, or battery life. The iPad 2 raises the bar Apple set a
year ago–and it’s time for the rest of the industry to scramble again to catch up.”

-Macworld’s Editorial Director, Jason Snell Gene Munster, a Piper Jaffray analyst says that recent photos published of Jobs looking withered have left investors worried and called his appearance “huge”
“Steve Jobs is the most important asset for Apple without a doubt and that’s why investors are so curious about whether he will remain and continue to have an impact.”
- Robert Lutts, chief investment officer
Full transcript