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Steve Jobs

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Caroline Fulda

on 11 March 2014

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Transcript of Steve Jobs

Steve Jobs : an iCon
Margot Laurent - César Olagne - Caroline Fulda
I/ A personality predestined for being an Icon
2005's Stanford speech
Passionate & Ambitious
His personality


His personal philosophy
Non conformist
His work
B ) Stanford Speech : Beginning of his iconisation
A) Quick timeline
II- His influence on society
A) The embodiment of American values
B) From non-conformist values...
C) To the standardisation of his pioneering vision
A) A ubiquitous legacy
B) But a controversial icon
“I started a company named NeXT, another company named Pixar”

“The only way to do great work is to love what you do”

“What had been the focus of my entire adult life has gone , and it was devastating” (...) “But something slowly began to dawn on me — I still loved what I did”
“You can’t connect the dots looking forward; you can only connect them looking backward”
“You have to trust something, your gut, destiny, life, karma, whatever”
“Today I want to tell you three stories from my life. That's it. No big deal. Just three stories”
“This was the closest I’ve been to facing death, and I hope it’s the closest I get from a few more decades”
“I’m pretty sure none of this would have happened if I hadn’t been fired from Apple”
“The heaviness of being successful was replaced by the lightness of being a beginner again”
“I’ve decided to drop out and trust that it would all work out ok”.
“I returned to Apple, and the technology we developed at NeXT is at the heart of Apple's current renaissance”
- A self made man
- Achievement of the American Dream
- Spirit of American ingenuity

- Silicon Valley creation myth

Think different campaign (2005)
- A world without Apple ? Impossible.
“The reason I went back to Apple is that I feel like the world would be a better place with Apple in it than not. And it’s hard to imagine the world without Apple now.”
- Answer to a nascent need : web communications
- BUT also create new needs
On October, 5th 2011 : Steve Jobs died from a pancreatic cancer which led to sadness and tributes all around the world.

Bill Gates
: '
The world rarely sees someone who has had the profound impact Steve has had, the effects of which will be felt for many generations to come
Mark Zuckerberg
: '
Steve, thank you for being a mentor and a friend. Thanks for showing that what you build can change the world. I will miss you.'
Barack Obama
: '
He transformed our lives, redefined entire industries, and achieved one of the rarest feats in human history: he changed the way each of us sees the world.'
Religious, mystic iCon
Continuity through time

- Born on the February 24, 1955 in San Francisco, California

- Adopted by Paul and Clara Jobs

- Moved to Silicon Valley

- 1976 : birth of Apple Computer Inc.
Jobs and Woz started assembling the Apple I
In Jobs’ garage

- Met Steve Wozniak at 13 (future co-founders of Apple)
- 1978 : The Apple II became the first mass-market personal computer
- 1985 : he quits Apple and created NexT and Pixar

- 1997 Steve Jobs came back to Apple
installed his NexT executive
team at the
top of
- Pancreatic Tumor in 2004
June 4, 2011 : SJ resigned as CEO of Apple with the words '
I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple's CEO, I would be the first to let you know. Unfortunately, that day has come.
- October 5, 2011 : Steve Jobs died
at home

III- How his legacy strengthened his iconisation
Steve Job's Graphisoft statue (Feb 2012)
''During the next five years, I started a company named NeXT, another company named Pixar.''
"I won't rush any product out the door without it being perfect"
In 1987, the New York Times wrote:
By the early 80's, Mr. Jobs was widely hated at Apple. Senior management had to endure his temper tantrums. He created resentment among employees by turning some into stars and insulting others, often reducing them to tears. Mr. Jobs himself would frequently cry after fights with fellow executives

Colleagues have recalled widely how Jobs drove staff at Apple into the ground with his exhausting demands, his refusal to compromise on his vision and his furious criticism of those he considered inferior or incompetent.

Lego (Limited Edition 2012)
Jobs (2013)
Toy Story (1995)
Full transcript