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RETAIL

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by

Cris Bonon

on 18 February 2013

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Transcript of RETAIL

EVER GOTESCO STORE RETAIL PLAN TARGET MARKET General Objectives KEY MARKET OBJECTIVES SWOT ANALYSIS: RECTO STRENGTH: OPPORTUNITIES: WEAKNESSES THREATS The only store who’s known for its Pandesal
Pan de Manila have variety of pastry offerings
Pan de manila's bread remain soft even you don't eat it immediately.
This establishment is really saleable to most mall goers.
Breads are health friendly; they don't have preservatives, artificial flavors or food colorings
No matter how cold the pandesal gets, the taste remains Pandesal can be served any time of the day, specially Morning and Afternoon Snacks
More consumers will buy due to their quality of bread and business will continue to grow.
Accessible in terms of its dispersed Branches
Pandesal is popular in Filipino culture. Pan de Manila is only known for its Pandesal
It lacks advertisements and promotions
The optional list is more than the standard list.
They don't have a place in their store to dine in. Cheaper Pandesal are sold in other bakery
Increasing number of competitors.
Other stores are more attractive to get people's attention.
Other bakeries add more products to sell to get more people’s attraction MAGANA, Cris
ALAGAO, Chad
CALEON, JR
HERNANDEZ, Henry
OFALSA, Claire
REAL, Mela
RAMOS, Billy
VITUG, Cheska NO COMPETITOR There will be an increase in Sales within the next six months
To increase market share within the year
Expand store facility to accommodate more potential customers. Specific Objectives MANAGEMENT STRATEGIES Use proper signage
seasonal theme design
Pan de Manila jingle
New store layout
Add tables and chairs MARKETING STRATEGIES Free Coupon Strategy
Student baon Strategy
Day-End Discount Strategy
Free Butter Strategy
Loyalty Discount Card Strategy
Afternoon coffee break Strategy
Good morning Coffee Strategy
Almusal package Strategy PROPOSED LAYOUT PROMOTIONS SCHEDULE CONTINGENCY PLAN: Price for one, Price for all selected merchandise strategy This strategy focus on making sales with lesser profit, merchandise varieties will be placed in one stand that will have the same prices. It is more likely to be all items in a separated stand for P20 each. The price for one, price for all will be the effective strategy if some of front line strategy will fail. The store can come up to their expenses if the merchandise are sold in volumes. Increase customer purchase and product loyalty
Use marketing tools with the lowest cost possible
Promotions that will catch not just the attention of our target market but also other markets.
maintain a good customer relationship via promotions and discounts given with an outstanding customer service
Create new layout for the store and add tables and chairs to increase customer satisfaction and Improve customer service with the proposed layout
Full transcript