Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


599 case study--IKEA-final

No description

Qi Qian

on 30 April 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of 599 case study--IKEA-final

IKEA Timeline 1958 1960s-1970s 2007 2012 0 + - = 9 8 7 1 2 3 4 5 6 c IKEA Introduction

Marketing Strategy



SWOT analysis Conclusion Strength



Threaten create a better everyday life for the many people wide range in function;

wide range in style IKEA Family/Services customer services able to use mobile device,iPad,iPhone,
and Android... Facebook
and Twitter Refund Policy Food/Restaurant same method, limited time to return product special offers:
easter special ( stuffed salmon $6.99)

eat for free with a purchase of $150 or more before taxes.

everyday low prices

ikea family member- $1.99 for shrimp sandwich

customer non-ikea family member- $2.99 Business Idea Wide Product Range Well-designed Good quality for a Low Price Finance Management
Organization Structure

Operational Effectiveness

Cultural Controls

Ikea's Value Chain Organization structure Operational Effectiveness Cultural controls IKEA's VALUE CHAIN Value chain: A web of interdependent operations Marketing Strategy Strengths Weakness Opportunities Threats 1943 the first store
outsides Sweden were opened in Norway(1963) and Denmark(1969) the stores spread to
other parts of Europe
in 1973,first opening
in Switzerland,
followed by
Germany(1974) 1960s-1970s The first IKEA store was
opened in Almhult, Smaland
in 1958. Brand Differentiation 1. What were the sources of
IKEA's successful entry in
furniture retail in Sweden? 2. How does IKEA adapt the needs of U.S. Consumers? 3. The different strategies in Asia (China) and elsewhere in the world Merchandise Location and Store Format Advertising & promotion The Selling Environment and Service Marketing Mix design the price tag first

1. efficient use of materials
2.minimizaing waste IKEA stores/website


One stop shop for everything Product Promotion Price Place Business idea

Wide product range

One Stop Shop for Everything local sourcing for
all products in the
assortment local sourcing on
few markets(Russia), otherwise centralised sourcing and supply cutting prices China elsewhere in the world Brand name is IKEA
basically(95%) same products China closer to city center or public transport,
underground parking,two floor,
Sweden shop,
wider aisles in store elsewhere in the world out of city center, out of town
parking outside store
two floor, Sweden shop,
restaurant China elsewhere catalogue is minor part, catalogue is the base, How important was internationalization to IKEA? Consolidated income statement Consolidated income statement Consolidated balance sheet-assets Consolidated Balance Sheet–
Equity and Liabilities IKEA FOOD $ Low Price Belgian stores IKEA was founded in Sweden in 1943 by 17-year-old Ingvar Kamprad Now, IKEA has 338 stores spread the 44
countries, it designs and sells ready-to-assemble furniture (such as beds, chairs, and desks), appliances, and home accessories. developing methods that are both cost-efficient and innovative one stop shop for
everything food, furniture,
rugs, curtain, lines,
and decorative items Unique Positioning "we do our part,
you do yours,
Together we
save money." Quality and Services

responsibility for people and environment

Good design and function

focus on "Home is the most important place in the world" Balance between the low price and good quality

Green products

Focus on Children's safety DuPont identity advertising and room setting fit with local tastes advertising and room setting fit with local tastes,
Full transcript