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beth russ

on 24 April 2017

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Transcript of PROCESS

Process: more important than the final product
because being creative
takes practice!
Trial & Error
Failure is expected
Intuition -- develop it!
YOUR design process is...
The actions you take -- conscious or unconscious --
as you solve a design problem
What does design process look like?
ubstitute something
ombine it with something else
dapt something to it
odify or Magnify it
ut it to some other use
liminate something
everse or Rearrange it
Brainstorming Techniques
Mind Mapping
Main Idea
related things
similar things
things in common
more ideas
related things
write down as many things and ideas as
you can think of -- QUANTITY
until you review
Build time into your process to evaluate your sketches.
Word Listing

Three columns
Column 1 = concepts/terms associated with your project
Column 2 = series of words related to the concept
Column 3 = series of words that are opposite
Circle and connect relationships between the columns
Picture Association
Print out photos, illustrations related to your project
Arrange into groups that are related
Write words to describe the clusters
Note relationships, ideas
Idea Inversion
Take a concept that's not quite working
List its exact opposites
Write opposing attributes
Sketch that new idea
Compare to your original concept; mix & match elements from one to the other.
Freeform Thumbnail Sketching
Work with another designer
Start creating thumbnails of your ideas
Midway, stop and switch sketchbooks
Pick up on your partners sketches and build off their ideas
Compare sketches for possible new solutions
Design Role Playing
With another designer or friends, act out how the product or service could be used in the real world.
Observe, react, question, take notes
Use the experience to guide your design development
Particularly useful for generating ideas for interactive products and experiences.
Yes and...
In group brainstorming have one person present an idea; then go around the room and have each person contribute an additional idea using "Yes and..."
One person records
After everyone has contributed a "Yes and..." statement review the notes and work into cohesive concept
MadLibs designer
Fill in the blanks with words.
My ________ is like ________ because ____________.
Use different words to create different stories.
Google samples of MadLibs for ideas.
Cartoon Bubbles
Draw your target audience like cartoon characters in a cartoon story using your product/service.
Include speech bubbles.
Fill in the speech bubbles.
What kind of story will you characters be telling?
I can't draw...
It doesn't matter.
Sketches & idea development aren't dependent on your ability to draw
Artistic drawing can mask a bad idea
Don't spend too much time on a sketch -- quick, simple, clear, rough
Copyright: <a href='http://www.123rf.com/profile_andegro4ka'>andegro4ka / 123RF Stock Photo</a>
Creative Workshop, David Sherwin, HOW Books, Cincinnati, OH 2010
Full transcript