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Highway Truck & Trailer Repairs

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Manitoba/Ontario Prezi

on 9 June 2016

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Transcript of Highway Truck & Trailer Repairs

Why Advertise?
- Announce new product/service
- Build store image
- Build store traffic
- Generate new customers
- Influence target audience
- Promote new parts department
- Increase name awareness
Do you need an audience?
If you have something to say,
you need an audience

It's Effective
Your potential customers spend more time on a typical work day with radio than any other type of media
It's Personal
Radio makes a personal connection with its listeners
It's Mobile
Radio is on:
It's Sound
Radio is sound and sound is memorable. Consider music and all those songs you know the lyrics to without ever intentionally learning them
Why Radio?
92% of adults listen to the radio an average of 20 hours per week
The radio station they listen to is THEIR radio station
Radio is a personal yet mass media version of word of mouth
In the car, at home, and at work
Streaming online and on your mobile phone
It's in the stores, restaurants, and at the dentists office
Radio is always accessible
Wherever you are...
Radio is there with you
How to advertise
Frequently
Consistently
Creatively
Be Relevant...
Be Memorable...
Full transcript