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Brittle- Go To Market Strategy

Brittle- Go To Market Strategy by BigIn Digital Services
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on 21 September 2015

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Transcript of Brittle- Go To Market Strategy

Pragmatists
Early Majority
Innovators
Visionaries
Early Adopters - Pioneers of New Products
The Chasm
Late Majority
Conservatives
Laggards
Skeptics
Brittle - Snack
WHAT
WHO
HOW
WHERE
E-Commerce
Brand Tone
These people would always want to try something new.
These people try to achieve competitive advantage.
Techies - Geeks - Nerds - New Product Adapters
Bowling Pin Effect

Knock Down
” first customer and the rest follow!
Stay into the market till enough customers are on.
Skeptic towards technology. Not worth on
ROI.

These people share the concerns with the Pragmatists and wait till the new product is completely standardized.
These people are inclined towards strong sense of practicality and are driven by well established references.
WHAT
WHO
HOW
WHERE
Your favorite snack item!
Groups on Facebook - Organic
1. Hyderabad Foodies Club -
4,000
3. Foodies In Hyderabad - Reloaded -
27,898
2. Hyderabad Foodies -
34,770
Groups on Meetup
2. Hyderabad Vegetarians
Group Members - 131
1. Foodies in Hyderabad
Group Members - 287
Email Database
Procure the email database of people who have previously purchased snack items in the recent times and send an exclusive email.
Facebook - Paid Targeting - Hyderabad
1. Parents Whose Children are b/w 3 to 18 years -
90,000

2. Age Range b/w 13 to 18 -
7,80,000
1. Website
Feature Rich
Protein and Nutrients Rich
Unique Flavours for Each Mood
Consult a Chef
Recipes for snacks
Facebook Marketing
Email Marketing
Organic and Paid
Just in Brittle:
Campaign Duration - 2 Weeks
Target Location - Hyderabad
They do not care about the success of the product.
Campaign Duration - 3 Months
Target Location - Hyderabad
They would like to understand the benefits of new products.
Hello Hyderabadis!
Ready for a Healthy, Tasty Snack Pack?
Transform your Snacking Sessions for a Healthy Body and Happy Appetite
Pull Strategy
People who are looking out to buy snacks online -
8,480

Push Strategy
People who prefer Chips as a snack -
15,000
Procure the email database of people in Hyderabad, who have children age b/w 5 to 15 and send an exclusive email.
Google Ad-words
Facebook - Paid
Email Marketing
Buy
Brittle's Diamond Bites
Online as cheap as
Rs. 5/-
Add to Cart
Unique tastes
Flat 50% Discount
Exclusive recipe
WHAT
WHO
HOW
WHERE
Pull Strategy
People who are looking out for snacks online -
25,000
Push Strategy
Working Professionals in Hyderabad -
6,30,000
People interested in Kitty Parties -
3,300
People who are host parties-
1,000
Procure the email database of people in Hyderabad and send an exclusive email.
Google Ad-words
Facebook - Paid
Email Marketing
Campaign Duration - 6 Months
Target Region - Hyderabad
Thank you audience for making
Brittle Snacks
a massive HIT!
900 Million Happy Customers and Still Counting......
900 Million Happy Customers
94k Testimonials
Avg. Rating - 4.5 / 5
Awarded Best Snack Item in 2015
Search Engine Optimization
1.
2.
Search Engine
Flat 50% + Hampers
Rs. 20/-
* T&C Apply
Click Here
to know how
Buy Brittle Twist Snack Online
Refer
3
friends and "
Like
" our official page on Facebook in order to win an exclusive Brittle Food hamper!
Add to Cart
WHAT
WHO
HOW
WHERE
Facebook - Paid
Email Marketing
"Your friend liked this product and it's unique taste; and purchased it today. You might want to have a look"
Flat 50% + 30% OFF
Rs. 60/-
* T&C Apply
Rs. 30/-
Get additional 30% Off
Enter Promo Code
Brittle Family Snack Pack
Enter the promo code, to avail extra 30% extra discount on the offer price.
Add to Cart
Campaign Duration - 3 Months
Target Region - Hyderabad
Your friends have managed to transform boring snack options into an interesting one!
Check out the Happy and Healthy Gallery, NOW!
Friends of Friends
1. Friends of people who liked our Facebook Page
2. People who are friends of Newlywed, Newly Engaged, Upcoming Birthday and Anniversary within 30 days -
3,20,000
3. People who were referred by Pragmatists.
You would have never experienced such taste before
Snack which you could enjoy at “Every Day Meal”, “Events”, “Evenings”, “Work”, “Vacations”, and more…
Healthy snack option
Best Price!
Try out the newest snack choice for yourself and join in on the fun!
Special Offer - Promocode | 80% Discount
Existing client base
Go To Market Strategy
Highlights
Target Region - Hyderabad
Preference - Kids and Youth
Target Segment - B2C
Rs. 10/-
Rs. 5/-
Rs. 20/-
Brittle
Marketing Statements
Brittle is...
Brittle is Primarily for...
Most Compelling Reasons to Buy Brittle is...
Unlike Competitors, Brittle is...
Anyone who loves chips as a snacking option and is also health conscious
Unique flavours
Healthy snack
Low pricing
The healthiest choice in snacking foods
Healthy and nutritious
Value for Money
Not just any other snacking option; it is chips you can enjoy, guilt free and healthily.
3. Foodies Hyderabad
Group Members - 846
People interested in snack food -
70,000
People who like Fast Food -
2,90,000
People who are fonf of Food -
25,00,000
Unique Flavours
100% Hygienic and Safe
Healthy Snack
Product Listing Ads
Grocery Stores
http://www.indianfoodforever.com/
http://foodviva.com/
http://www.vegrecipesofindia.com/
*Serves 5 Members
Full transcript