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Sole Sponsored VS. Joint Sponsored
Transcript of Sole Sponsored VS. Joint Sponsored
purchasing a promoted product Example:
free air freshener with an
upgraded car wash Contests/Sweepstakes Customers have a chance of winning a
special prize in which they compete with others for the prize Example:
Enter to win a free Ford Focus Frequent Buyer Programs Buyers are rewarded with special rewards. Example:
Frequent flyer miles Joint Sponsored Sales Promotions Coupons -Shopper is offered a price discount Example:
Spend $50 save $5 In Store Displays Displays that highlight individual items
and encourage impulse buying Example:
Chocolate displays in the at the register of Macy's Sampling Example:
Small booths at a Sams Club
giving free food in-store presentations that hope to reduce a customers percieved risk when buying a product By: Jackie King