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Scrub Daddy

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by

Lindsey Kiska

on 2 December 2012

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Transcript of Scrub Daddy

Scrub Squad Mission Statement Make Scrub Daddy the "American Sponge" Expand the market for the product Lower the price and occupy various distribution stores Emphasize the versatility
of the scrub daddy Pricing Strategy 2 for 1 deal Create enough supply to fulfill demand Create another foam manufacturing facility Shoprite, Acme, Walgreens, Riteaid, Lowes Line Extensions Different sizes for different uses Original scrub daddy focuses on in home use Move outside for cars, boats, grills, etc. Timeline December- expanding market and move to Denver to produce more foam January- move into different stores February- release different types of outdoor scrub daddys (detailing cars, etc.) March- partner with Palmolive soap (coupons for both package deal) April- lower prices May- different packaging, 2 for 1 deal New SWOT Strengths- expanded the usage of the sponge, partnerships, targeted the market more efficiently Weaknesses- cost overhead, hard to get partnership Threats- other cleaning product manufacturers, another product overshadowing scrub daddy Objectives Situation Analysis Internal Environment- Scrub Daddy should market and push towards the west coast. External Environment- Market appears to be small. Partnerships Timeline Continued... Opportunities- new markets can be opened
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