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CAP 105 Lesson 4: Email
Transcript of CAP 105 Lesson 4: Email
Sending Mass Emails
If sending to a large group, protect the privacy of your contacts.
Put YOUR email address in the "To" field.
Put the other email addresses in the BCC field.
= The email list will be hidden to everyone but you.
Use Email Groups Sparingly
Do not "Reply All" Unless its Relevant to Everyone
Remember That EVERY Email You Send Could Accidentally or Purposefully be Sent to Anyone Else
Keep Them Simple
Keep them Professional (No Quotes)
Embedded Images = Potential Spam Flag
Subject Lines Matter
One Topic Per Message
Never Email Angry
Wait Some More
Write a Copy in Word and Save it to Review Later Before Sending
Email Lacks Most Nonverbal Channels
Bad for Tense / Emotional Exchanges (call or visit in person instead)
Email and Old People
Old People Prefer Old Tech (Like Phones)
Email + Emotion = Bad Time
Rich Email Editor / Templates
About Email Analytics
20% Response Rate is Average
Open Rate May be Under-Stated (Based on Image Downloads)
of US Adults use Email Daily
# of Years Email has Existed
(Invented in 1965 at MIT)
in 2002 that number was
Find a marketing email you've received (check your spam filter)
Get into small groups and compare:
What are the common elements?
Are any of them more effective than others? - Why?
of Businesses Say Email is a Core
Part of Their Marketing Strategy
Email is [Still] Effective
Stats via SmartInsights: http://bit.ly/2c0E8yU
of companies see email as a core part of their marketing efforts
of adults would opt in to promotional emails from companies they do business with