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TOYOTA MOTOR COMPANY

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by

Elisa Gutierrez

on 4 May 2010

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Transcript of TOYOTA MOTOR COMPANY

TOYOTA MOTOR COMPANY Legal Management Solutions Image Where did Toyota go wrong? Fixing the damages Failures:

Poor Decision-Making
Organizational Structrue Fines
Lawsuits Overview Management

Legal

Image

Solutions Redesign vehicles to provide safer products
Invest in marketing strategies
Reintroduce the renew and improved product to the market Establish an internal risk assessment program Address problems as soon as they pop up Unreliable
Unsafe
Untrustworthy


Establish a cross divisional structure
Poor Decision-Making Organizational Structure Vertical Structure
Centralized Management
Divisions Lack Automony Bad advertising
7% of consumer´s formerly intending to buy a toyota vehicle won´t any more due to the recallls
More people are recomending Ford cars and other companies rather then Toyota
KEKE Consulting Company 7,706,550 What Toyota is doing right... Marketing investments
Hire Professionals Engineers
Update custumers with improvements

Cost-cutting plans:
CCC21Plan
VI Plan Katsuaki Wantanabe, Former CEO
Full transcript