Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Business Policy

No description
by

Krista Pagan

on 30 April 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Business Policy

Any Questions?
R The End. Customer’s Perspective - Perceive VALUE, which allows Apple to charge a higher price. Customer’s Perspective - Perceive VALUE, which allows Apple to charge a higher price. Slide Business Policy Krista Pagan
Blessing Ayeni
Jaclyn Singer Apple’s Warranties Get Challenged By Chinese Government & Consumers Overseas Rivalry Amongst Competitors Potential Entrants
LOW Bargaining Power of Buyers Substitutes Porter’s Five Forces The Industry Organization Model The Resource Based Model Large Amount of Competitors
Innovation is Key for Survival A lot of Suppliers

Low Switching costs Large Number of Customers
Customers Pay for Innovation & Brand
Switching costs are High HIGH Bargaining Power of Suppliers Customers perceive VALUE, which allows Apple to charge a higher price. Customer’s Perspective Good Design
Status Symbol – Brand Has a Higher Value (and Cost)
Easy to Use
Enjoy the experience
High Quality High Performance Apple’s Core Competencies: VRIN Analysis Innovation Marketing Product
Differentiation Patents Brand Customer Loyalty Valuable – YES Customers Perceive Value in the Features & Design Rare – NO •Various Competitors with Similar Products •Design
•Packaging
•Patented Technology
•Customer Loyalty Costly to Imitate Capabilities – YES Non-Substitutable – YES •Brand
•Quality They Compete with their own Products, so Competitors will not Steal Their Market Share

Limited Number of Substitutes Founded in 1976
Steve Jobs, Steve Wozniak and Ronald Wayne
Headquartered in Cupertino, CA
Employs 72,800
380 Retail Locations in America
13 Countries
Revenue $156 Billion
Stock Price $423.20 (as of 4/7/13) Apple In China A lot of Competitors are Already in this Market
Need a lot of Capital: High R&D Costs
Small Profit Margins
Product Knowledge
Cost Advantages for Companies Already in the Market
Barriers such as Patents
High switching costs for customers
Chinese Government has a strong Influence & Control in this Market China is Apple's Number One Fastest Growing Market
China is Largest Mobile Market
Apple iPhones are Available on the 2nd China Unicorn & 3rd China Telecom Largest Mobile Carriers in China
2012 Apple iPhone sales in China was $23.8 Billion: 15% of Apple's Total Revenue
Apple came to China in 2001
Limited Number of Retail Locations in China Company Overview PEST
Analysis Political Economic Sociocultural Technological Chinese Government &
State Controlled Media Largest Mobile Market in the World Social & Collectivism Above Average in
Technology LOW LOW LOW Questions Apologize to the Chinese Market
Better Warranty Policies that are Similar to Other Policies Around the World
Better Customer Service
Training of Employees
Open Additional Stores
Partner with More Chinese Companies
Work on Restoring the Chinese Government's Confidence in their Company & Products
Ad Campaign to Change Chinese Consumer's View of Apple
Strike a Deal with China Mobile to Access The Largest Market & High Value Subscribers or Create a Lower Cost Product Recommendations TAKEN from http://investor.apple.com/faq.cfm?FaqSetID=6 Apple’s Mission Statement: Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad. TAKEN from http://investor.apple.com/faq.cfm?FaqSetID=6 Apple’s Mission Statement: Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.
Full transcript