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Marketing with Apps

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by

Marni Wedin

on 11 February 2015

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Transcript of Marketing with Apps

App Attack - the Lingo
PhotoKast
https://www.scribd.com/doc/12684298/Building-PhotoKast-Creating-an-iPhone-app-in-one-month
Marketing with Apps
The lingo
PhotoKast - JigSaw
BREAK
Five Tips for Designing an App
Groupwork: Plan/Design an App
Create a Prototype
Share
Reflect

Case by Case
http://serendipitycafebelfast.weebly.com
http://www.vancouverpoetryhouse.com
http://www.tujawellness.com
http://www.learningtoendabuse.ca
http://www.arsenal.com/the-club/emirates-stadium
To app or not to app and why?
If "to app" - what marketing purpose would it serve?
If "not to app" - what is your rationale? What would you tell the client?
Concept
Name
Mobile App Search
Obama Campaign?
Short. Snappy. Verbitize?
Tinder?
Lifespan
Resources for Improvements?
Design Time
Concept
Name
Basic Prototype
Reflect
New Assignment Guidelines
What happened in class today?
What was the relevance of today's class?
What were your biggest insights?
How will you apply this information in your career?
1-2 pages, max 500 words
http://ibuildapp.com

Full transcript