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King Furniture

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Manitoba/Ontario Prezi

on 13 March 2018

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Transcript of King Furniture

Strengths
Weaknesses
Threats
Opportunities
Why Advertise?
Build brand trust
Create a pre-need preference
Focused advertising trumps word of mouth.
Marketing Strategy
Consistency
+
Frequency
+
Message

Objectives
Review current position
Understand what makes an effective marketing campaign
Outline a strong branding strategy
Who We Are...
Who We Are...
Approximately 65,000 users per month.

Over 4 million page views per year.

The preferred source of online news/info in NWO.
Marketing Plan
Investment
Creative Strategy
Consistency + Frequency + Message = Results
Radio:
??? x 30 second ads

Digital:
Big Box #2 on the KenoraOnlineNews Page
Big Box on the KenoraLive App
Radio:
Approximately ??? x 30 second ads per month

Digital:
Approximately 100,000 impressions per month
Total Investment
$????/year
Summary
A consistent, frequent, creative marketing strategy will:
Establish King Furniture as the best choice for furniture that lasts.
ADS
Perceived as more expensive than the competition
Constant sales lose their effectiveness
Small store size can be limiting
Lack of online presence
Products are of higher quality than the competition
Service that goes the extra mile
Familiar and knowledgeable staff that believe in the products
Strong advertising campaigns by competition
Controlling reputation in a small town
Popularity of online shopping, particularly with Millenials
Capitalize on the dissatisfaction with poor-quality furniture and service
More consumers are looking for eco-friendly/sustainable products
No one else offers furniture that capture the local style
_________________
Results
Full transcript