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In search of a model of technological appropriation for new media in developing countries

Doctoral presentation
by

cristian berrio

on 23 March 2011

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Transcript of In search of a model of technological appropriation for new media in developing countries

Doctoral proposal:
In search of a model of technological appropriation for new media in developing countries Backround:
Once upon a time, the digital age… MA proposal:
Berrío (2009) Impacto de las TICs en
la productividad educativa universitaria How can we built a model about IT apropriation that includes particularities from communities and organizations of third world countries? Network Economy
Drucker, 1993
Castells, 1997, 1999
David & Foray, 2002
Kelly, 1997
Koschattzky, 2002
Negroponte, 1998 Center – periphery model Solow, 1987
Triplett, 1999
Stats, 2007
computer age overvalued
complex to measure the impact of IT Brynjolfsson & Hitt, 1998
UNESCO, 2005
high impact, (particularities of each organization)
changes additional to IT application are required
low impact (all other benefits shared over all firms)
users vs generators
capacity to ruin the future or save of the majority of humanity Path-dependence Bijker, Hughes, & Pinch, 1990
Briggs & Burke, 2002
Origin in UK, France, Germany & USA
an industrial, rationalist, bourgeois, capitalistic view Perez, 2000, 2007
Puerta, 1991
Technological metropolises create tools
saturation of markets
sold to emergent economies
create anachronic managerial & technological common sense
technology users and highly dependent Kenny, 2002
informatic structures are compatible with western, urban, capitalistic, rational ways
third world people characteristics make new media uneconomical or incompatible
adjusting IT so they are economically viable, structurally possible and socio - culturally acceptable McLuhan, 1969
McLuhan & Fiore, 1968
Media are a prolongation of human sensibility
IT act as media and environment The technical system
Gille, 1999
network of tools and applications
link to a core technology
infest all social, economical, political and institutional life
coherence and strategic articulation of the system
Investigation is just beginning Davenport, 1999
Mintzberg, 1994
ICT tools are taken as objective and neutral
the formalization they produce is supposed beneficial Díaz-Andrade & Urquhart, 2009
Merle, 2005
unexpected results, chaos and failures
no informatic structure has no information system
Non-informatic Manware System Foerster, 1997
self organization processes Morin, 1990, 200
complexity view Knowlege Gap, Tichenar, Donahue, & Olien, 1970
wealthy educated people vs to weak education and information surrounding
gap widening in the same rate as mass media flow of information continues
Perez, 2000
state of the art is a moving target Digital Divide, Strategy, 2007
communities with access and skills to use ICTs
communities with limited access
Ducroq, Gouja, Mensah, Trudel, & Znaidi, 2007
geographic location, age, gender, culture and economic status
Craig, 1999, Prensky, 2001
Generational problems and gender divides
Kenny, 2002, Merle, 2005
rural and urban differences
Barrera-Osorio & Linden, 2009
educational use and misuse of IT E-xclusion in Colombia
2000 decade, Colombia made wide advances
still they are not enough
DANE, 2003, Everis, 2010, DANE, 2009
percentages magnify changes,
CRT, 2007
not reliable indicators,
focused into infrastructure and machinery
Barrera-Osorio & Linden, 2009
no clear idea about real impact
Facundo, 2002, 2003, Sunkel, 2006
support to traditional practices
OCyT, 2007, OUC, 2009
poor investment in education, science & technology
Tiempo, 2007
Bilingualism in English is poor
Tiempo, 2008
oriented to social networks and gaming The methodological problem no significant difference
Russell, 1999, 2007 non conclusive results
methodological problems
Benoit, Benoit, Muyo, & Hansen, 2006
Small size or non representative samples
Measures with dim relation to the targets of the activity
Registers with non quantifiable results
Lack of control of variables in groups
Extensive use of data derived from self-report
Use of indicators referring to a single variable instead of multivariate scales
Scales without reported statistical reliability focus in the appropriation process
forget about environmental variables
Ashraf, Hanisch, & Swatman, 2009 observations made in communities familiar to IT discourse
Berrío-Zapata, 2010 The theoretical proposal internal variables
Benoit, Benoit et al. 2006
Berrío-Zapata, 2010
Tarragó 2005
Dillenbourg, 1999
Dillenbourg, Baker, Blaye, & O'Malley, 1996
Moreira, 2000
O'Donnell, Hmelo-Silver, & Erkens, 2005
Tichenar et al., 1970
Davis, 1989
Davis, Bagozzi, & Warshaw, 1989
Davis & Venkatesh, 2000
Venkatesh et al., 2003
Herzberg, 1966
Maslow, 1970
Vroom & Deci, 1982 RESULTS
Strongest relation
•V3 Educative level
•V4 Attitude and performance
•V6 Effective use
users and not producers
Njålsson, 2005 external variables
Hamel & Prahalad, 1990
Esser, Hillebrand, Messner, & Meyer-Stamer, 1996
Johnson, Scholes, & Whittington, 2006
Malaver, 1999
Meyer-Stamer, 2007 Probabilistic model define the concept of desirable
deglobalization - globalization
W. Bello, 2009; W. F. Bello, 2004) Assessment to the e-xclusion problem
in Colombia, as a critical model for an
IT divide applicable to the third world Empirical research
Micro SMEs, Usaquen, UPZ San Cristobal, Bogotá: use and impact of web tools
Castilla la Nueva, Meta, Latin-American Digital Cities, small villages 2006
particular behavior of technology appropriation in the environment
ATM services
phone banking
e-government services
cell phone banking services Theoretical refinenment
Pyramidal model
TAM
other technology appropriation models
Knowledge gap
Intellectual capital
Knowledge cycle
Digital divide
Statistical analysis
parametric
non-parametric Products
empirically validated model
set of data collection tools
communities diagnostic
Odological (rich map) representation Relation Subject - technology
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