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The Shedd Aquarium

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Andrew Flis

on 5 March 2013

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Transcript of The Shedd Aquarium

The Shedd Aquarium Andrew Flis
Megan Griffiths
Jessica Hines
Abbey Pille
Emma Nimps Chicago, Il. Agenda About the Shedd John G. Shedd $3 Million Donation

May 30, 1930

Mission: Animals connect individuals to the living world through exhibits and education programs, inspiring them to make a difference by taking conservation action both globally and locally. Quick Facts 2 Million+ annual Visitors
32,000 animals
1500 Species
3 Million gallons of water
National Historic landmark
CEO, Ted Beattie, OSU alum Video Donations/Contributions

From the City
Prime Chicago real estate without the hefty price
Money given to the Shedd by the City Support for the Shedd Animal Husbandry
Raising and breeding animals
Salaries Division
Professional Development
Certain salaries/development can be put towards the program expense Aquarium Specific Expenses Size: Location: Name: Columbus Zoo and Aquarium

Columbus, Ohio

577 species, 10,210 individual animals Monterey Bay Aquarium

Monterey Bay, California

623 Species Comparisons http://www.charitynavigator.org/index.cfm?bay=search.summary&orgid=3953 Rankings 2 Annual fundraising Events
Board of Trustees Gala
From the 2011 Statement of Functional Expenses:
Revenue = $852,323 & Expenses = $554, 438
Fundraising efficiency= $0.65
Charity Navigator:
Fundraising Efficiency= $0.12
Why is this so misleading? Fundraising Contributions, gifts and grants for 2011 = $23.5 M
Membership Dues= $4.5 M
Fundraising Events= $340,550
Government Grants= $4.9 M
Other gifts and grants= $13 M 1. Annual Fund
2. Membership
3. Planned Giving
4. Corporate Giving Many individuals, corporations, foundations, and government agencies make contributions to the Annual Fund The Matching Gift Challenge until June 28, 2013 for any new or increased contribution Contributions Statement of Financial Position:
Cash= 16.5 M
Pledges Receivable= 18 M
Buildings, Improvements, Equipment= 154 M
Investments= 154 M
Bonds and Loan Payable= 29 M
Net Assets
Unrestricted= 239 M
Temporarily Restricted= 52 M
Permanently Restricted= 15 M
Statement of Activities and Changes in Net Assets
Operating Revenue
Admissions= 31 M
Memberships and Contributions= 12 M Main Accounts Unrestricted cash from admission keeps increasing
52% of Revenues in 2011
However, only covers 58% of expenses Lower Admissions? 52 Community Discount Days
Sponsored by Ford Motor Company Fund
252,745 entered entirely free of charge
Chicago Public Library
For all cardholders, free general admission for up to 2 adults and 4 children Discount Admissions 65% of 2.1 million guest visited free or at a discounted rate
Free Admission Program for Illinois School Groups
59,163 Chicago Public School students
Team with Target
Provide 2 buses a year per school for transportation to the aquarium Discounted Admission Why Admissions? Behind the Scenes Tour
Adult: $48.95, Child: $38.95
Total Experience Pass
Shedd Pass Plus
Shedd Pass
General Admission
Adult: $8, Child: $6 Admissions Where does the Shedd Rank Amongst Others? Shedd’s CEO, Ted Beattie, is paid more than double the amount made by the CEOs of Monterey Bay & Columbus Zoo Salaries You can tune a piano, but you can't tunafish! Pick a cod! Any Cod! What do you call a dangerous fish who drinks too much? A Beer-a-cuda! Jellyfish! Stingray Touch
Spring-Fall 2013
“Learn about these magnificent animals, and how your every day actions can protect them in the wild.” Future Plans… YES!!!

“At Shedd Aquarium, animals connect you to the living world, inspiring you to make a difference.
That’s our mission. This is how we fulfill it: We’re cool teachers, creating experiences in which learning is fun. We’re dedicated stewards, caring for animals, people and the living world. We’re great managers, running a model organization.” Achieving their mission? High rankings by charity navigator
Average program expense compared to others
Large amount of contributions
Large salary to CEO
Large unrestricted net assets
Fundraising not so efficient
Free/Discounted admissions
Admission prices similar to Monterey Bay
Admissions help cover expenses Summary About the Shedd
Comparisons and rankings
Specific accounting issues
Salaries, Fundraising
Conclusion What is the difference between a piano and a fish? Comparison of Admissions What kind of fish goes great with peanut butter? What did the magician say to the fisherman? What did the fish say when he swam into a wall? DAM!!
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