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7

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Prezibase Designs

on 15 March 2015

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Transcript of 7

Fundraising Event Management
with Michelle French
Other Event Concepts, Fundraising Marketing
Thank you
Cost Per Dollar Raised
Cost Per Dollar Raised
Calculating the Cost Per Dollar Raised
Cost Per Dollar Raised
Cost Per Dollar Raised
Factors to Consider
$0.59 or less per dollar raised
Estimated costs vary by event type
AFP 2014 Special Events Report
50% track cost per dollar raised
ROI (Return on Investment)


Gross Income
(Event Revenue – Event Expenses)
Expenses
$45,250 / $168,000 (gross income)
$45,250 / ($213, 250 - $45,250)
Income: $213, 250
Expenses: $45,250
2693
Typically expressed as a percentage, so multiply by 100


Gross Income
(Event Revenue – Event Expenses)
Expenses
$100,000 / $400,000 (gross income)
$100,000 / ($500,000 - $100,000)
Income: $500,000
Expenses: $100,000
.25


Gross Income
(Event Revenue – Event Expenses)
Expenses
Transparency about program strategies and impact
Administrative Expenses v. Fundraising Expenses
Guidestar
990’s
Benchmarking
Alternate Methods of Fundraising
Other Event Concepts

Golf Tournaments
Market
Creativity
Revenue Generating Opportunities
_____-A-Thons
Market
Creativity
Revenue Generating Opportunities
Examples
Keynote Speaker Event
Market
Creativity
Revenue Generating Opportunities
Arts, Wine and Music Events
Market
Creativity
Revenue Generating Opportunities
Creative Events
Market
Creativity
Revenue Generating Opportunities
Event Types
#IceBucketChallenge
$100 Million
Fundamental Change in Fundraising?
Take a Challenge; post on social media; nominate others
Social Media
Campaign
Measurable
Strategy
Testimonial / Live Appeal
Scripted
Increments
Use of Video
Testimonial / Live Appeal
Plan to Cashier
Glow Bracelets
Subtle Appeal
Tabletop Appeal
Runners to sweep the room
Bid Card / Envelope
Auctioneer
Social Media
Leveraging Technology
Greater Giving
Bid Pal
Lumi (IML)
Ibid
Place Bids
Collect Payment
ipads
Register Guests
Full transcript