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Pinterest use in the Library context

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Khuliso Matsheka

on 15 October 2013

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Transcript of Pinterest use in the Library context

Dunn, J. 2012. 20 ways Libraries are using Pinterest Right now. http://www.edudemic.com/20-ways-libraries-are-using-pinterest-right-now/
Thornton, E. 2012. Is Your Academic Library Pinning? Academic Libraries and Pinterest. Journal of Web Librarianship, 6:3, 164-175.


Pinterest is a free social media and fresh
It is like a library at the touch of a button as it refers patrons from Pinterest to the catalogue
Libraries can convert followers into active Library users


Copyright issues
Pinterest makes copies of images
This constitutes reproduction, which is infringement of copyright
Not easy to pin articles without images (for now)
The pins on your board are not permanent
It is possible for the account to disappear without warning

Challenges of Pinterest

Patrons may discover more than they knew by seeing more information related to a specific collection on a pinboard
Attractive pin boards may entice clients to read further
Users may not know what they are looking for, but may discover that just by looking at the pictures

Using Pinterest to attract new users

Librarians are using Pinterest:
To share research tips and tools with their clients
To create topical boards with book covers, e-resources and databases related to the topic and to link back to the library catalogue
To create a board of available library apps that could be used for research support

Research support tool

Creative ways the Library is using Pinterest

Pinterest has better penetration capabilities
Libraries are an oasis of knowledge, with lots of information to share
Libraries can now present their resources in a visually appealing way
Libraries are able to integrate different resources to enhance user experience
A great way for librarians to present their true personas and expose their creativity and innovation

What is Pinterest’s value for libraries?

Social media tool that uses electronic pinboard style
A great combination between social media and bookmark
Users collect pictures from the web, organize, categorize and may even describe them.
Platform that gives account holders a chance to curate their own showroom of ideas

What is Pinterest?

Divide your boards according to topics
Use keywords effectively for easy discovery
Add your comments and acknowledgments
Add your own images where possible
Start by creating private boards, for safety
Pinterest widget on library website is a good marketing tool
Back up your pins

Lessons learned from using Pinterest

Librarians collaborating
Visual ways of sharing information encourage engagement of users
Pinterest could bridge the gap between the library’s traditional teaching methods and the visual learner
Same principles, but innovative ways of communication and teaching

Promoting Information literacy

Unisa follows an open distance learning (ODL) model of teaching
388 000 students registered
The Library services Unisa's students with 13 branches spread across South Africa and abroad

Background of University of South Africa (Unisa)

Digitally curating archival material

Libraries realizes the importance of connecting with their clients

The Library houses the archival collection that is not available digitally, and may only be consulted in the physical Library
Pinterest has become a gateway to showcase the Library’s unique archival collection

Adding value to physical displays by linking more resources

use in the library context
Presented by Khuliso Matsheka
at Internet Librarian, London
15 October 2013

Physical display
Links to books in the catalogue
Links to e-resources
Links to videos
Links to websites
Sharing Library stories
New developments in libraries
Full transcript