Interactive
Collaborative
Exchange currency and value
(time, attention, advocacy - business)
(entertainment and utility - consumer)
Gives choice, influence and power to consumer
eMarketing
Digital Marketing
Creation of Demand
leading to sales and revenue
Provide value and benefits leading to trust
User-centric way of thinking
Need to achieve business objectives
Requires market research
- competitor landscape
- know customers
- what are core competencies
- what value do you bring to market?
Overall brand identity
Measurable:
behaviour
actions
action paths
results
Digital Marketing Strategy
Marketing
Internet
Digital
Channels
(Tactics)
Profit = Revenue - Cost
Brand can be tailored to consumer
LOYALTY
Powerful Marketing Tool
+
eMail
Affiliate Marketing
Online Advertising
Online Reputation
Management
webPR
SEM
SEO
PPC SERP
PPC Content
Social Media
Channels
Drive RELEVANT traffic to web site
Conversation
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Digital Marketing Strategy
Introduction to digital marketing
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