Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Digital Marketing Strategy

Introduction to digital marketing
by

Paul Hodgson

on 17 September 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Digital Marketing Strategy

Interactive
Collaborative
Exchange currency and value
(time, attention, advocacy - business)
(entertainment and utility - consumer)

Gives choice, influence and power to consumer
eMarketing
Digital Marketing
Creation of Demand
leading to sales and revenue

Provide value and benefits leading to trust
User-centric way of thinking
Need to achieve business objectives
Requires market research
- competitor landscape
- know customers
- what are core competencies
- what value do you bring to market?


Overall brand identity
Measurable:
behaviour
actions
action paths
results
Digital Marketing Strategy
Marketing
Internet
Digital
Channels
(Tactics)
Profit = Revenue - Cost
Brand can be tailored to consumer
LOYALTY
Powerful Marketing Tool
+
eMail
Affiliate Marketing
Online Advertising
Online Reputation
Management
webPR
SEM
SEO
PPC SERP
PPC Content
Social Media
Channels
Drive RELEVANT traffic to web site
Conversation
Full transcript