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Digital Marketing Strategy
Introduction to digital marketing
by
TweetPaul Hodgson
on 17 September 2014Transcript of Digital Marketing Strategy
Interactive
Collaborative
Exchange currency and value
(time, attention, advocacy - business)
(entertainment and utility - consumer)
Gives choice, influence and power to consumer
eMarketing
Digital Marketing
Creation of Demand
leading to sales and revenue
Provide value and benefits leading to trust
User-centric way of thinking
Need to achieve business objectives
Requires market research
- competitor landscape
- know customers
- what are core competencies
- what value do you bring to market?
Overall brand identity
Measurable:
behaviour
actions
action paths
results
Digital Marketing Strategy
Marketing
Internet
Digital
Channels
(Tactics)
Profit = Revenue - Cost
Brand can be tailored to consumer
LOYALTY
Powerful Marketing Tool
+
eMail
Affiliate Marketing
Online Advertising
Online Reputation
Management
webPR
SEM
SEO
PPC SERP
PPC Content
Social Media
Channels
Drive RELEVANT traffic to web site
Conversation
Full transcriptCollaborative
Exchange currency and value
(time, attention, advocacy - business)
(entertainment and utility - consumer)
Gives choice, influence and power to consumer
eMarketing
Digital Marketing
Creation of Demand
leading to sales and revenue
Provide value and benefits leading to trust
User-centric way of thinking
Need to achieve business objectives
Requires market research
- competitor landscape
- know customers
- what are core competencies
- what value do you bring to market?
Overall brand identity
Measurable:
behaviour
actions
action paths
results
Digital Marketing Strategy
Marketing
Internet
Digital
Channels
(Tactics)
Profit = Revenue - Cost
Brand can be tailored to consumer
LOYALTY
Powerful Marketing Tool
+
Affiliate Marketing
Online Advertising
Online Reputation
Management
webPR
SEM
SEO
PPC SERP
PPC Content
Social Media
Channels
Drive RELEVANT traffic to web site
Conversation