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The connected home market
Transcript of The connected home market
Dr Malgorzata Ciesielska
Teesside University Business School
Systematic literature review
Data base: Web of Knowledge
Main selecting criteria:
Smart home* OR intelligent home* OR connected home*_OR smart appliance* OR intelligent appliance* OR connected appliance*
__OR pervasive computing OR ubiquitous computing
(a high-tech residential setting,)
which incorporates Information and Communication Technologies (ICTs)
for creating a connected system for linking devices and offering particular services (to tenants).
Smart / Connected home
home entertainment systems, communication
The applications range
USERS PERCEPTIONS & NEEDS
A permanently futuristic concept; “Jetson style living”, expectations what “care” or “cooking” is
stigma, privacy concerns and lack of knowledge about the available technology
reliability problems (assisted technologies, mantenance)
neccessity for market research
THE PRICE AND AFFORDBILITY
Although from the industry point of view often high prices for the smart home systems are justified by the cost of innovation, there is little explanation of the value to the end users.
Who will pay for the smart technology, especially assisted living one: the elderly / sick themselves, the families, the government?
PRODUCT DEVELOPMENT &
Strategic choice between open and closed business models with implicate different modes of cooperation and different phases of market development
Open development of interconected devices will offer more choice and full customisation of smart home stystems, but also means greater competition
In total 40 papers mentioned at least one of the market barriers
The business perspective
The smart home concept developed from the technology-push of the 80s and consumer-oriented pervasive computing of the 90s
Current demographic, demand for assisted living, and entertainment systems makes the smart product lucrative business opportunity and an option for longer independent living
Both spendings on IT and domestic expenditure are growing
But the mass market hasn't taken-off yet.
What needs to be addressed?
Developments, barriers, business models
6333 records in total
1979-2000 - 207 records
2001-2010 - 110 records, but with additional filter: ____AND (business & economics OR sociology OR social science – other topics)
full automation of the residential buildings
associated with the beginnings of the concept of SH & the building industry (from 80s on), and with the radical innovation (Japan)
applications and smart devices/appliances
associated with the telecare / remote health systems (from 70s/80s) and more visible thanks to consumer electronic industry (from late 90s) and with the incremental innovation (Europe)
development of mostly centralised systems their intelligence is localised in the single hub-unit
limited competition, limited networks
decentralised systems, with interconnected 'smart' devices on their own
extended networks and competition
home and neighborhood automation
heating, lightening, security, appliance management
energy & water meters, health & vital signs, emergency response, location
movement and activity assistance, supervision of medication