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The connected home market

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Malgorzata Ciesielska

on 4 July 2013

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Transcript of The connected home market

The Connected Home market:
Dr Malgorzata Ciesielska

Teesside University Business School

m.ciesielska@tees.ac.uk
Systematic literature review
Data base: Web of Knowledge

Main selecting criteria:
Smart home* OR intelligent home* OR connected home*_OR smart appliance* OR intelligent appliance* OR connected appliance*
__OR pervasive computing OR ubiquitous computing
___AND business

(a high-tech residential setting,)
which incorporates Information and Communication Technologies (ICTs)
for creating a connected system for linking devices and offering particular services (to tenants).
Smart / Connected home
home entertainment systems, communication
The applications range
USERS PERCEPTIONS & NEEDS

A permanently futuristic concept; “Jetson style living”, expectations what “care” or “cooking” is

stigma, privacy concerns and lack of knowledge about the available technology

reliability problems (assisted technologies, mantenance)

neccessity for market research
THE PRICE AND AFFORDBILITY

Although from the industry point of view often high prices for the smart home systems are justified by the cost of innovation, there is little explanation of the value to the end users.

Who will pay for the smart technology, especially assisted living one: the elderly / sick themselves, the families, the government?
PRODUCT DEVELOPMENT &
COMMERCIALISATON

Strategic choice between open and closed business models with implicate different modes of cooperation and different phases of market development

Open development of interconected devices will offer more choice and full customisation of smart home stystems, but also means greater competition
In total 40 papers mentioned at least one of the market barriers
The business perspective
The smart home concept developed from the technology-push of the 80s and consumer-oriented pervasive computing of the 90s

Current demographic, demand for assisted living, and entertainment systems makes the smart product lucrative business opportunity and an option for longer independent living

Both spendings on IT and domestic expenditure are growing

But the mass market hasn't taken-off yet.
What needs to be addressed?
Research agenda
Developments, barriers, business models
Years:
6333 records in total
1979-2000 - 207 records
2001-2010 - 110 records, but with additional filter: ____AND (business & economics OR sociology OR social science – other topics)
full automation of the residential buildings
associated with the beginnings of the concept of SH & the building industry (from 80s on), and with the radical innovation (Japan)
applications and smart devices/appliances
associated with the telecare / remote health systems (from 70s/80s) and more visible thanks to consumer electronic industry (from late 90s) and with the incremental innovation (Europe)
closed standards,
development of mostly centralised systems their intelligence is localised in the single hub-unit
limited competition, limited networks
open standards,
decentralised systems, with interconnected 'smart' devices on their own
extended networks and competition
Sundance community
home and neighborhood automation
http://www.msnbc.msn.com/id/22425001/vp/14014636#14014636
Xanboo

heating, lightening, security, appliance management
house management
monitoring
energy & water meters, health & vital signs, emergency response, location
assisted living
movement and activity assistance, supervision of medication
leasure
Full transcript