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Transcript of Tesla Motors
& Pure Electric Vehicle
Rare: Technology, Design,
Costly to Imitate: Patents, Designs, Technology
Organized to Capture Value: Targets Niche Markets
By: Megan Demers, Lulu Valle,
Susanna Zhu, & Vanessa Besset
Founded in 2003 in the Silicon Valley by Mart Eberhand
Elon Musk, CEO
"Electric vehicles could be awesome"
Production plant in England
Full electric battery vehicle
100% emission free
Currently 2 products in production
0-60 in 6 seconds
Range: 245 miles
"Productive & Gaining Revenue"
Low-Cost Input Factors
"Communities of Learning"
Electric Vehicle's Market Share:
(Re-launching in 2014)
(Currently in production)
(Hits the market in 2014)
-> Tesla's vision is to shape the future for electric cars
Drastic increase of the oil price
In 2012, about 53,000 electric cars were sold
President Obama proposed diverting $2 billion in revenue from federal oil and gas royalties
Government financial incentives such as the tax deduction
Corporate Social Responsibility
Millions of people follow the Modern Green Movement in America
Silicon Valley and the start-up dynamism
Tesla Motors owns currently 179 patents awarded
High Product Performance:
High Qualified Staff:
Chris Porritt, Vice President of Vehicle Engineering
Tesla’s strategy :
" To engineer and manufacture more and more affordable electric vehicles for mainstream consumers”
Roadster @ $100K Performance
Model S @ 50-75k Sedan
Model X @ $30K SUV
"High Performance Electric Sports Car"
Industry Life Cycle
Tesla vs Competitors
Believe in Tesla, is to believe in the future!