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Tesla Motors

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vanessa besset

on 29 June 2013

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Transcript of Tesla Motors

Value: Performance Sport
& Pure Electric Vehicle
New Technology
Rare: Technology, Design,
Performance, Electric
all together
Costly to Imitate: Patents, Designs, Technology
Organized to Capture Value: Targets Niche Markets
Tesla Motors
By: Megan Demers, Lulu Valle,
Susanna Zhu, & Vanessa Besset
BUS 690.08
Dr. Tantalo

Tesla Overview
Product
Business Strategy
Corporate Strategy
External
Environment
Founded in 2003 in the Silicon Valley by Mart Eberhand
Elon Musk, CEO
"Electric vehicles could be awesome"
Production plant in England
Innovative technology
Competition
Full electric battery vehicle
100% emission free
Narrow scope
Currently 2 products in production
0-60 in 6 seconds
Range: 245 miles
Pricing: $50,000-$70,000
PESTEL Analysis
Strategic Alliances
Daimler-2007
Toyota-2010
Panasonic-2010
Competing Globally
"Productive & Gaining Revenue"
Advantages
Larger Market
Low-Cost Input Factors
"Communities of Learning"
Electric Vehicle's Market Share:
Roadster
(Re-launching in 2014)
Model S
(Currently in production)
Model X
(Hits the market in 2014)
Revenues
2008
2009
2010
2011
2012
14
111
97
148
385
Revenues
Ecological
Global Warming
Eco-friendly products

-> Tesla's vision is to shape the future for electric cars
Economical
Drastic increase of the oil price





In 2012, about 53,000 electric cars were sold
Technological
Socio-Cultural
Political
President Obama proposed diverting $2 billion in revenue from federal oil and gas royalties
Government financial incentives such as the tax deduction
Corporate Social Responsibility
Millions of people follow the Modern Green Movement in America
Our Shareholders
Legal
Silicon Valley and the start-up dynamism
Tesla Motors owns currently 179 patents awarded

High Product Performance:
Tesla Roadster
High Qualified Staff:
Chris Porritt, Vice President of Vehicle Engineering
d
Overall Evaluation
Tesla’s strategy :
" To engineer and manufacture more and more affordable electric vehicles for mainstream consumers”
Roadster @ $100K Performance
Model S @ 50-75k Sedan
Future:
Model X @ $30K SUV
VRIO
Focused-Differentiation Strategy
"High Performance Electric Sports Car"
Innovation Strategy
Industry Life Cycle
Tesla vs Competitors
Believe in Tesla, is to believe in the future!
In Millions
Full transcript