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Air France KLM

Marketing B2B presentation
by

Matthieu Bonnamy

on 16 December 2012

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Transcript of Air France KLM

Air France KLM CREATE VALUE IN B TO B 2004 : Fusion Air France and KLM One of the world leaders in air transport 2011 - Turnover of €24.4 billion (75.8 million passengers)
Fret transport : 13% of the turnover Revenue model Air France KLM value chain 2 international hubs : Paris and Amsterdam
Increases despite the crisis and the competition of the sea transport
Member of SkyTeam, 2nd global alliance in airline industry
Flying Blue : International loyalty program 17 M subscribers
Partnership with Ubifrance : Framework agreement to support SME
Online interactivity : Personalization, interactivity and value added
An “Eco Friendly communication” : Actions and showcase for companies B2B links THANK YOU
FOR YOUR ATTENTION Camille LACAZE
Irene MATHISEN
Maialen LUENGO
Marion BADIN
Matthieu BONNAMY
Sandra DAHL
Senada LOVIC Reims Management School - Monday 17th December
Full transcript