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Walt Disney

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samar zayer

on 18 December 2013

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Transcript of Walt Disney

Vision and Mission
Strategic Goals
External Assessment
Internal Analysis
Financial Analysis
Data Analysis
Strategy Implementation
Strategy Evaluation

Vision and Mission
To Make People Happy
The mission of The Walt Disney Company is to be one of the worlds leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world.
Strategic Goals
To make people happy.

To enhance operations through taking advantage of new opportunities in potential target markets.

The company aims to expand in global markets and especially in emerging markets such as China, India, Russia, and Brazil.

The Walt Disney Company operates in strategic business units (SBUs). The four SBUs are concerned with consumer products, studio entertainment, parks and resorts, and media networks broadcasting.
Disney is presently focusing on reducing congestion in its theme parks by increasing its offers.

Disney will make use of its strong brand name and recognition to expand to other business areas.

Disney’s main challenge with regard to the company's strategy is confined to attracting substantial market share in the local markets while maintaining the company reputation at the same time.
External Analysis
The General Environment
Economic Forces
Social and Demographics
Political Forces
Environmental Forces
Technological Forces
The Specific Environment
Company customers



Competitive environment
SWOT Analysis
Financial Analysis
Current Ratio
Quick ratio
The debt to equity ratio
Inventory turnover ratio
Return on asset ratio
P/E Ratio
Disney has been successful in leveraging its strong brand name and reputation in the real estate business. The company aims to continue impressing its target potential consumers with new image marketing themes in combination with its strong branding technique and adding value to consumers
Strategy Implementation

Strategy Evaluation
Thank You
Data Analysis
Overall Analysis of Internal Strengths and Weaknesses

External Opportunities and Threats

Competitive Position
Palmeri (2012) identified that the closest competitor to Disney is Time Warner

Swot Analysis
Full transcript