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Kv-kevätpäivät 2015

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Helsinki Summerschool

on 21 May 2015

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Transcript of Kv-kevätpäivät 2015

KV-kevätpäivät 2015
Strengthening cooperation in
marketing – A Nordic perspective

Malla Suntioinen
Pauliina Mikkonen

marketing communications
student services
administration
course programme
management
Get the knowledge you crave for,
a learning experience you can be proud of!

TRULY INTERNATIONAL

RESEARCH-BASED

STRONGLY ACADEMIC

TALENTED YOUNG MINDS
21 multidisciplinary, fully credited courses
5-10 ECTS
1. Challenges of Democratic Development in Eastern Europe
2. Cognitive Neuroscience
3. Co-operative Enterprise Law
4. Developing Intercultural Awareness of Selfness and Otherness
5. Ecology and Management of Urban Green Space
6. English as a Lingua Franca – a New Language?
7. Environmental Ethics in a Global Context
8. Environmental Impacts of Catchment from Headwaters to the Sea
9. Games and History
10. Gender, Culture and Politics
11. Globalisation, Media and the Cosmopolitan Citizen
12. Heavy Metal Music in Contemporary History and Society
13. Intensive Finnish Course (only for new master's students of the University of Helsinki)
14. Intercultural Communication and Multilingualism
15. Interdisciplinary Perspectives on Nations and Nationalism in Contemporary Europe
16. Introduction to Bioethics
17. Managing Sustainable Forest Landscapes
18. Museums and Memorial Sites: Displaying and Remembering Minorities
19. Science Fiction in Literature and Culture
20. Understanding Finnish Education: From Myths to Realities
21. The Welfare City
August 4 to 20, 2015
Starting the cooperation
Rectors
Summer Schools
Faculties
Biological Stations
Helsinki Summer School
Stockholm Summer School
Tvärminne
Askö
Marketing cooperation
Event production
(student services, administration,
housing, traveling etc.)

Scientific cooperation Research
Course content
Finding the right people on the right level
Decisions
Vision
Money
Nordic perspective in
marketing

Two beautiful Nordic Capitals
Baltic Sea (course content)
Nordic culture and way of life

Strengthening cooperation in marketing –
A Nordic perspective
The core of the higher education marketing is the academic content

Strengthen the academic cooperation
Build on that cooperation and create common content for common marketing
Start the marketing activities once the content is ready
Use the Nordic context as an extra asset

HELSINKI SUMMER SCHOOL

Malla Suntioinen
malla.suntioinen@helsinki.fi

Pauliina Mikkonen
pauliina.mikkonen@helsinki.fi
Thank you!
HELSINKI SUMMER SCHOOL
Helsinki Summer School meets
Stockholm Summer School
Two research stations researching the Baltic Sea
Week in Stockholm / Askö
Week in Helsinki / Tvärminne
Presenting both universities and countries
1. Helsinki Summer School
2. Starting the Cooperation
3. Cooperation in Marketing
Structure
In short
Creating common content
Strengthening the scientific cooperation
Using Summer School as a practical marketing tool
Full transcript