Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Market research IGCSE

No description
by

Business Teacher

on 22 May 2016

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Market research IGCSE

Why would we research the market? What have we learned?
Market research, which includes social and opinion research, is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making.
Market orientation?
Market research is conducted to:

- determine market size / market share and trends
- segmenting the market
- to see customer preferences
- View on the competition
When conducting a research businesses determine which strategies will they use to operate.
DATA:
- Quantitative
- Qualitative

RESEARCH TYPES:
- PRIMARY
- SECONDARY

PRIMARY RESEARCH:
- Observation
- Focus groups
- Experimentation
- Questionnaires
- Interviews
- Sampling:
1. Random sampling
2. Stratified sampling
3. Quota sampling
4. Cluster/Geographical sampling
Focus?
SECONDARY RESEARCH:
-
Also known as
desk research.
It includes:
- sales records
- customer information
- government data
- information about competition
- commercial data
- other sources
Benefits: less costs; saves time; access
Drawbacks: amount of data; reliability; specificity
FACTORS THAT INFLUENCE MARKET RESEARCH:
- Sample size
- Interviewer and interviewee quality
- Research design
- Time
- The human factor
Do the knowledge check on the page 177.
Thank you ...
Presentation of market research
1. Table
2. Bar chart
3. Line graph
4. Pie chart
5. Pictogram
Task - case study:


Please follow the link:
http://www.greatideasforteachingmarketing.com/using-market-research-results/
Full transcript