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MATRIX - Destination Imagination 2014 v.eng.1

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by

Staff Grupo

on 13 January 2014

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Transcript of MATRIX - Destination Imagination 2014 v.eng.1

OBJECTIVES
Organize
Consolidate

Share
Train
Inspire

Foster
CONSIDERATIONS
The compromise of Matrix is to serve each and every one of the salons and professionals, generating strength to stylists so that they can create positive changes in their clients and their life styles.

Matrix supports every professional to reach their dreams through inspiration and innovation, generating trust and motivation while transmitting the American spirit.

During the last 3 years Matrix has been quite successful in organizing the event named "Matrix World Tour" in Turkey. This year, and under the claim
Destination Imagination
, Spain will be the country selected to highlight creativity and innovation of their new trends.

Matrix is a very close brand who cares about bringing a united feeling among their salons and professionals.

With
MATRIX, IMAGINE ALL YOU CAN BE
.
CREATIVE PLANNING
Matrix is beauty, more than cosmetics. It is American life style and fashion, a life style which will inspire you to imagine all you can be. Matrix provides professionals with a comprehensive range of products that will create a successful artist.

Taking into account the previous objectives and considerations, we would like to suggest a unique, exclusive, and innovative event. Therefore, we would like to organize a live talkshow workshop where we can generate a creative atmosphere that fosters and inspires innovation among the attendees.
CREATIVE PLANNING
Passion is a state of mind, it's emotion, a feeling. It has the power to transmit power, excitement, enthusiasm, desire… a live interest of admiration, achievement, and fusion that overcomes barriers and maintains a long lasting state.

Considering its American identity and its essence, we will capture its life style in each action. Everything linked to the selected destination, a trip to Spain and our way of feeling, vibrating, and understanding life with
joy, art, and passion
. That's the energy that will allow us to face the new challenges.

We would like to suggest a modern staging, full of energy, to make the difference.
IMAGINATION
in its purest form.
CREATIVE PLANNING
The staging will be presided by a large screen offering innovation, versatility, mobility, image, and volume. It will be supported at its lower base by 3D elements to foster audiovisual dynamism. The aim is to create a surrounding atmosphere between the stage and the orchestra -the audience,- forming a professional agora, a gathering place where we will share knowledge as well as unique and creative experiences.

This would be a close and provocative space where we can transmit and present different feelings in the innovation of the Matrix products.

The technical means of lighting, video, sound, and state-of-the-art audiovisual effects which are essential in order to create a live and effective communication through a motto which positions and strengthens the objectives of this family reunion.
TARRAGONA
PortAventura
Convention Center
AGENDA
DAY 1 (Sunday)
Hotels Chek in
Evening / Opening Show
After party

DAY 2 (Monday)
5.00pm Master Class Session
6.00pm Master Class Session
7.00pm Show + International cocktail buffet & After party

DAY 3 (Tuesday)
5.00pm Master Class Session
6.00pm Master Class Session
7.00pm Final Show
Gala dinner
After party

DAY 4 (Wednesday)
Check Out
SALOU
PortAventura
Convention Center
- ALEXANDRÍA FLOR MAPS (Main Stage)
PortAventura
Convention Center
- ALEXANDRÍA ROOM (Main Stage)
PortAventura
Convention Center
- CARTAGO FLOOR MAPS (Master Class Rooms)
PortAventura
Convention Center
- CARTAGO ROOM (Master Class Rooms)
PortAventura
Hotels
Gala Dinner & After Party
TARRAGONA -
Tarraco Arena Plaça
DESTINATION
IMAGINATION
STAGING
SYNOPSIS AND STORYTELLING

A tour along the emotions of the human being, a trip where the indisputable characters are
EXCITEMENT
and
PASSION
, an adventure to
Imagination
where we can reach a final objective,
Inspiration
.

A modern staging which triggers audacity.






PortAventura
Hotels -
LOCATION PLANE
PortAventura
Situation Map
BARCELONA
A claim that is a declaration of interests in itself, highlighting the direct communication lines of
Art, Passion, and Imagination
.
PortAventura
TARRAGONA
HOTEL GOLD RIVER
HOTEL EL PASO
HOTEL PORTAVENTURA
HOTEL CARIBE
OPENING SHOW
- DAY 1 (Sunday)
The show will bring together rock music, funk, latin rhythms, and the great classics Paganini, Vivaldi, and Bach. It is a show full of energy and live talent, an astonishing performance combining
class, art and show
.

If you believe in it and you feel it,
you will be able to become eternal, forever, reaching immortality in art
. Any human being can reach the divine through excitement and passion. An
innovative show
full of excitement with innovative and modern lines, an action which is surprising and brilliant in itself.

A story narrated in four aspects of authenticity and a guiding thread:
imagination, and fantasy
.

We will count on
Los Vivancos, the 7 thoroughbred brothers
, full of energy, who will perform a specific ad-hoc choreography of union and force.
ART & FUSION
SHOW
TRAINING
- DAY 2 (Monday)
A "catwalk networking" show, in the purest American style and in the format of a talkshow. Beauty gurus will present their new world trends around Matrix products.

A modern, dynamic, interactive, accessible, and fun demonstration, full of creativity and inspiration, accompanied by good music and audiovisual effects.
MATRIX TENDENCIES
AFTER
PARTY - DAY 1 (Sunday)
Reinventing
ourselves to obtain
creativity
. It's not just about thinking of it… It's about believing in it. You can
CREATE
the most powerful looks.


Dare to achieve constant innovation


A night of
inspiration and joy
where music and art are the highlights.

Live Painting and Sand Art will surprise in creativity, livened up with ice bars and long drinks.
INSPIRATION & DESIGN
GALA DINNER
- DAY 3 (Tuesday)
Three days of experiences, knowledge, inspiration, tendencies, and American authenticity… Now all we need is to add the final touch of glamour and beauty, creating the true future Matrix professionals.


If you can imagine it… you can make it.


A magical and elegant decoration with back lighted tables, decorative balloons, transparent spheres, air performances…

All accompanied with live music performances which will captivate the audience thanks to its elegant style and excellent taste, creating a unique atmosphere which will trigger our dreams.
DESTINATION IMAGINATION
AFTER PARTY
- DAY 2 (Monday)
Brave deeds are shown by taking risks, and temptations exist to fall into them…


You choose your destination…
Angel or demon, it's up to you


A black & white setting where
red
takes the center stage, a combination of provocation and seduction with iconic performances such as the forbidden apple, Adam and Eve, the presence of Cupid… an Eden of fantasy. We will captivate with performances, DJ's, a fashion mix atmosphere with an underground vibe. Both sides will be represented in the whole setting.

DO YOU DARE
?
THE TEMPTATION
ARE YOU AN ANGEL OR A DEMON?
BARCELONA
CCIB
CCIB -
Barcelona International Convention Centre
CCIB
CCIB
Barcelona International Convention Centre -
AUDITORIO FORUM FLOOR MAPS (Main Stage)
CCIB
Barcelona International Convention Centre -
AUDITORIO FORUM (Main Stage)
CCIB
Barcelona International Convention Centre -
111-112-113 ROOMS FLOOR MAPS (Master Class Rooms)
CCIB
Barcelona International Convention Centre -
Master Class Rooms
Barcelona
Hotels
Gala Dinner & After Party
Barcelona International Convention Centre -
Multi-use Hall
Barcelona
Situation Map
BARCELONA
SEVILLA
FIBES
FIBES -
Exhibition and Conference Center
FIBES
FIBES
Exhibition and Conference Center -
PAVILION FLOOR MAPS (Main Stage)
FIBES
Exhibition and Conference Center -
PAVILION (Main Stage)
FIBES
Exhibition and Conference Center -
FLOOR MAPS (Master Class Room)
FIBES
Exhibition and Conference Center -
Master Class Room
Sevilla
Hotels
Gala Dinner & After Party
PLAZA DE ESPAÑA
Sevilla
Hotels -
LOCATION PLANE
Sevilla
Situation Map
SEVILLA
MARBELLA
Marbella
CONVENTION CENTRE
CONVENTION CENTRE
Marbella
Convention Centre -
PAVILION FLOOR MAPS (Main Stage)
Marbella
Convention Centre -
PAVILION (Main Stage)
Marbella
Convention Centre -
AUDITORIUM FLOOR MAPS (Master Class Room)
Marbella
Convention Centre -
Auditorium (Master Class Rooms)
Marbella
Hoteles
Gala Dinner & After Party
NIKKI BEACH
Marbella
Hotels -
LOCATION PLANE
Marbella
Situation Map
MARBELLA
ALICANTE
Terra Mítica / Benidorm
TERRA MÍTICA
TERRA MÍTICA
Terra Mítica
CIRCUS MAXIMUS -
Main Stage
Terra Mítica / Benidorm
PANDORA Y ÁGORA ROOMS -
FLOOR MAPS (Master Class Rooms)
Terra Mítica / Benidorm
PANDORA Y ÁGORA ROOMS-
Master Class Room
Terra Mítica / Benidorm
Hotels
Gala Dinner & After Party
BENIDORM
Terra Mítica / Benidorm
Situation Map
ALICANTE
Terra Mítica
BENIDORM
Copyright. Design and conceptualization by Organización de Eventos Staff S. L.
w w w . s t a f f e v e n t o s . c o m
©
Copyright.Design and conceptualization by Organización de Eventos Staff S. L.
w w w . s t a f f e v e n t o s . c o m
©
Design and conceptualization by Organización de Eventos Staff S. L.
w w w . s t a f f e v e n t o s . c o m
©
Copyright. Design and conceptualization by Organización de Eventos Staff S. L.
w w w . s t a f f e v e n t o s . c o m
©
the annual meeting of the Matrix brand with their network of salons and professionals.
the compromise towards an accessible and trustworthy American brand.
the new tendencies and techniques created by the global design team of Matrix.
the leading hairdressers.
the next generation through innovation.
imagination through a state-of-the-art training experience.
Impact

participants by generating a unique experience.
*The performance will be adapted to the technical step-outline of the Artistic Team (Matrix).
LOCATIONS
Copyright. Design and conceptualization by Organización de Eventos Staff S. L.
w w w . s t a f f e v e n t o s . c o m
©
PortAventura
Situation Map
PortAventura
The locations we are suggesting are based upon consideration of the main airports with chartered flights from the principal destinations in Western and Eastern Europe.
Barcelona, El Prat Airport
Salou, Reus Airport
Valencia, Manises Airport
Alicante, El Altet Airport
Málaga, Costa del Sol Airport
Sevilla, San Pablo Airport
Costa Dorada
BACKSTAGE
SALA MASTER CLASS 1
SALA MASTER CLASS 2
BACKSTAGE
BACKSTAGE
TV MOBILE
UNIT
MAIN STAGE
Costa Brava
Barcelona
Hotels -
LOCATION PLANE
Location Party 2
PORTAVENTURA LAKE
Location Party 2
DISCO BEACH
Location PARTY 2
FIBES - PAVILION
Costa del Sol
Location PARTY 2
Finca La Concepción
Costa Blanca
Terra Mítica / Benidorm
Hotels -
LOCATION PLANE
Terra Mítica / Benidorm
CIRCUS MAXIMUS -
PAVILION FLOOR MAPS (Master Class Room)
Location PARTY 2
TERRA MÍTICA
STAGE DESIGN
MAIN STAGE
PLAN
MAIN STAGE
STAGE DESIGN
MAIN STAGE
OPENING SHOW - VIDEO MAPPING
MASTER CLASS 1
STAGE DESIGN
MASTER CLASS 2
STAGE DESIGN
CORPORATE ELEMENTS
BRANDING
PHOTOCALL
CORPORATE ELEMENTS
BRANDING
FLAGS AND BANNERS
CORPORATE ELEMENTS
BRANDING
TOTEMS Y SYMBOLS
CORPORATE ELEMENTS
BRANDING
HOSPITALITY DESK
CORPORATE ELEMENTS
BRANDING
HOSPITALITY HOTEL
Copyright. Design and conceptualization by Organización de Eventos Staff S. L.
w w w . s t a f f e v e n t o s . c o m
©
IMPORTANT NOTES:

* All locations where the training will take place will require 5 days to set up, including 3 days of technical trials
+ 3 days for the event + 1 day for dismantling.

* All computer graphics are designed and dimensioned based on the PortAventura Convention Center.

* The party after the opening show will be held at the same location.
*Dress Code: a must wear black or white.
Show by Daniel Finsi Pasca, Director of Cirque du Soleil.
*Depending on the location will be held at the Main Stage or other location.
CLOSING SHOW
* Gala Dinner and Closing Show can be made on the same space.
* We offer free lunch and the cocktail / dinner included in the party.
Copyright. Design and conceptualization by Organización de Eventos Staff S. L.
w w w . s t a f f e v e n t o s . c o m
©
Copyright. Design and conceptualization by Organización de Eventos Staff S. L.
w w w . s t a f f e v e n t o s . c o m
©
CORPORATE ELEMENTS
BRANDING
INVITATION / CHECK IN
* Designing and creating of a microsite with all organizational and logistical details of the target is proposed.
STAGE DESIGN
MAIN STAGE
Full transcript