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Copy of Digital @ DFID (July 2013)

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DFID UK

on 16 January 2014

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Transcript of Copy of Digital @ DFID (July 2013)

Digital
@ DFID
Website now on GOV.UK
Elsewhere we are active on:
Facebook
Twitter
Flickr
Google+
YouTube
SoundCloud
We also produce:
Ebulletins
Infographics
Multimedia packages
Pinterest boards
In the past year:

Facebook following up 117%

Twitter following up 96%
But... it's not just
about reach, it's
about
engagement
Blogs
A recent example...
Pledge on action to end
violence against women
Pledge pictures
Our most popular digital campaign to date:
46,000 pledges
high viral score on FB
original target - 10,000
objective: get UN to take action on VAW
Justine Greening Twitter
Q&A on #UKaidSomalia
Took place on 24 April, ahead of Somalia Conference
Objective was to engage CSOs, Somali citizens and Somali diaspora in the UK
Approximately 40 questions received
352 tweets from 144 people, reaching more than 517,000 Twitter users
Printouts for Alex:
- Tweetreach report
- Weekly Hootsuite report
Open Up! Conference
November 2012
#openup12
Objective: Increase support for
UK investment in technology
for open government in developing countries
#OpenUp trended
on the day in
London, Nairobi,
Lagos, Paris,
Berlin, Boston
and Washington DC
4.5 million
Twitter accounts reached
Evaluation
Tools we use
Hootsuite Enterprise
Google Analytics
Tweetreach
Bespoke reporting
But more importantly, setting clear objectives before we start
Thank you
113,000
followers
on Twitter
2013...
Introducing Instagram
Optimise
the old,
innovate
the new
A recent example...
Support for the
Global Fund to Fight AIDS, TB and Malaria
A life saved every three minutes...
25 million
accounts
reached in
24 hours
Full transcript