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FroGo Presentation

Business Plan

McCall Bliss

on 5 December 2012

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Transcript of FroGo Presentation

Questions? Thank you! Industry Analysis Frozen Yogurt Vending Machine Product Idea Revenue Drivers Competitive Advantage Healthy Development Prototype Competitor Analysis Marketplace Analysis billion billion & Primary Market Tertiary Secondary Low Overhead Small Form Marketing Strategy The Four P's Product Price Promotion Place cool, clean, convenient Target Market Pricing By ounce - $0.50 Base price - $1.00 Variety of Payment Methods Distribution Universities Corporations Rent space from: Malls High traffic areas Advertising and Sales Traditional Non-Traditional & Positioning & Product College students 19.7 million 3 flavors: 3 topping types: 3 brand images: vanilla, chocolate, flavor of the week fresh fruit, candy, chocolate Accept bids from manufacturers Develop machine with manufacturer Launch machine at Tufts University Expand to Boston
area universities Begin talks with
major corporations Operations Management Brand Name vs. Own Frozen Yogurt Differentiating ourselves Maintenance Company Organization Management Team Financial Projections Leasing agreement with major
frozen yogurt chains College Campuses Organic Farm Partnership Office Buildings and Malls 1. 2. 3. 4. Corporations Malls Revenue vs. Expenses Breakeven Analysis Critical Risks 1. 2. 3. 4. 5. 6. Market Competition Maintenance & Operation Falling Short on Demand Product Quality Low Sales Customer Dissatisfaction
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