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KLOUT

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brooke heil

on 17 February 2017

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Transcript of KLOUT

What is Klout?
Klout is a social media influence measurement system
Klout's Target Audience
“Klout matters today for those who are influencers or those who want to be influential. This is particularly true for people like authors, professional speakers, actors, marketing professionals and other thought leaders” (Palermo 2013).
___________________

Brands and companies primarily use it to determine influencers to promote their products, and "perks" are awarded to those with desirable scores
Growth
Klout went from being a tiny little Internet start-up to an Internet sensation within ~3.5 years.

The initial excitement about the opportunity to tangibly rank your influence on the world caused people come out in droves to see how they matched up.

The combination of being free and linked to well-known social media sites helped. After receiving support from Microsoft (who hadn’t given money to another social startup since Facebook five years prior), Klout was on top of the world.

The company quickly grew to about 70 employees and had hundreds of millions of users by its peak year 2012.
How Do Scores
Work?
Your Klout score is measured on a scale of 1-100 (100 being the highest

Klout has a secret algorithm which takes info from more than 400 signals from 8 different social media sites contribute to your Klout score on a daily basis

Klout looks at amount of followers, Likes, Shares, Re-posts, comments, original content, and much more.


Mobile Friendly
Klout is mobile-friendly!
How Does It Work?
Klout is “a website and mobile app that uses social media analytics to rate its users according to online social influence via the ‘Klout Score’, which is a numerical value between 1 and 100.
In determining the user score, Klout measures the size of a user's social media network and correlates the content created to measure how other users interact with that content” (Parr 2011).

Integration with Other Channels
Klout considers and/or has partnered with these channels:
Klout
Photo: Klout
The History of Klout
2008: The idea for Klout was hatched

2008: Founder Joe Fernandez moves to Singapore to
build Klout

2008: Klout was launched Christmas Eve

2009: Klout moves from NYC to San Francisco, CA

2010: Klout launches Perks program

2011: 100 Millionth Score!
Amount of Users
620 Million+ Scored
Users
200,000+
Businesses
Using Klout
How Scores Work
Who's Using Klout Wisely?
Employers often look at Klout scores to see how bold a candidate's social media presence is

Palms Casino Resort (Las Vegas, NV) used Klout scores to give guest's upgrades and perks - which ended up raising their Klit score once word got out.

FL State University professor Todd Bacile graded students based on their Klout scores

Many companies partnered with Klout to provide Klout Perks, such as: Virgin Airlines, Coca-Cola, Samsung, Chevrolet, Audi, Microsoft, American Express, Nike, and Sony, to name a few.
Public Figures & Their Klout Scores:

Barack Obama: 99
Lady Gaga: 93
Justin Bieber: 92
Oprah Winfrey: 90
Lebron James: 90
Anderson Cooper: 86
Kevin Hart: 84
Criticisms of Klout
"Do we really want another number, along with our blood pressure and our credit score, that we need to worry about improving?” (Popper 2012).

"The whole approach just doesn’t make sense...Klout’s existence defeats its purpose" (Nathanson 2014).

Klout allows room for fabrication of expertise, as users can give each other points in areas that one another have no knowledge of.

"Klout Scores indicated Justin Bieber was more influential than the Dalai Lama and the president of the United States”(Nathanson 2014).
Klout has a lot of fans. Naturally, they have a lot of critics as well. It is known as one of the more-loathed startups. Here is what some critics have to say:
SOURCES
Nathanson, Jon. "Klout Is Basically Dead, but It Finally Matters." Slate.com. Slate
Magazine, 01 May 2014. Web. 15 Feb. 2017.

Palermo, Elizabeth. "How to Improve Your Klout Score and Why You Should
Bother." Business News Daily. N.p., 21 Oct. 2013. Web. 15 Feb. 2017.

Parr, Ben. "Klout Now Measures Your Influence on Facebook." Mashable.com.
Mashable, 13 Sept. 2011. Web. 13 Feb. 2017.

Popper, Ben. "Your Klout score must be greater than 35 to read this." TheVerge.com.
The Verge, 08 Oct. 2012. Web. 15 Feb. 2017.

Source: Klout
Infrographic: Kissmetrics
2011: Klout users are able to move beyond Twitter and connect to their Facebook, FourSquare, and LinkedIn

2012: Klout "moments" launches, allowing users to showcase most talked-about Facebook moments

2012: Microsoft invests in Klout, which leads to a partnership with Bing

2013: Klout rolls out "moments" for Instagram

2014: Klout is acquired by Lithium Technologies
by Brooke Heil
Watch:
"Why Your Klout Is Critical" presented by Forbes
Full transcript