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Think

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by

Kimberly Dunbar

on 20 March 2014

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Transcript of Think

Digital:
Increase Client Engagement
Qualitative:
Collaborate to Share Best Practices
Quantitative:
Data Driven Marketing Engagements
Physical: Integrated Stream of Client Activity
Create a Distinctive Client Experience
How can IBM optimize the marketing portfolio to better serve our clients?
Blue Spark 2.0

Account Focused Marketing
Validated growth in popularity of First Rain and Know on the Go
Influencer Engagement is an essential solution
Marketing is incentivized on quantity over quality
We need to collect more information on our clients as individuals
Alexa Wilson, Lexi Casaceli, Ally Schneider, Andrew Cabral, Brandon Klausner, Charlie Waln, Elise Smith, Jake Abraham, Jessica Gettel, John Goode, Kimberly Dunbar, Matt Brooks,
Matt Conrad, Natalia Christenson, Robby Toole, Travis DeMarco
Activities are not seamless before, during and after IBM client interaction
Create an account timeline to record client interactions
Collaboration hubs have different degrees of usage across accounts
Initiate "JAMS" to increase participation and engagement within account teams
Digital
Qualitative
Quantitative
Physical
Full transcript