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FOR THE LOVE OF BOOKS!

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by

jade zhou

on 1 October 2016

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Transcript of FOR THE LOVE OF BOOKS!

On-campus reading spot
Lestarini Saraswati Hapsoro
Sneha Gururaj
Wong Chooi Sean
Zhou Zhuangyu
FOR THE LOVE OF BOOKS!
Social Media Sites
International Festivals
Current Affairs
Local, Regional, International Book Titles
Contemporary & Classic Literature Genres
Photo entries

Objectives
To
reconceptualise

reading as a
cool
leisure activity
To

broaden the scope

of reading


To
increase the accessibility
of reading


R.E.A.D
evolutionising the way of presenting literature

ngaging the audiences

ttain the change of perception on reading

irect the audiences to engage in leisure reading
Bringing books to life!
Napkin distribution in cafés
NUS
NTU
Foldable Bookmarks
The journey continues...
no time
no money
boredom
dining
clubbing
movies
gaming
for studies
for news update
for research
for leisure
#1
Objectives
#2
Objectives
#3
R
E
A
D
Instagram Contest
$5000
$50
engagement:
200 visitors
$68000
Dr Jekyll & Mr Hyde
The Great Gatsby
students
800
Full transcript