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Kara Prezi_v6_24_01_15

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John Barlow

on 21 July 2016

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Transcript of Kara Prezi_v6_24_01_15

eCommerce Update
Key Objectives
Summary
- Build a department and project team with
- Establish new ways of working across National
- Conducted rigorous tenders for technology
START
FINISH
eCommerce Business
...and grocery is even more complex
eCommerce Business
User experience
What Aldi wants to get out
of the website
What our customers want to
get out of the website
A combination of art and science. Encompassing layout, visual design, text, brand and interaction.
THE ONLINE STORE
Rejection
Substitution
Routing
Scheduling
Traditional Regional Functions
Trading
Finance and Admin
Forecasting
Ordering
Range
Management
Reporting
Customs
and
Duty
Setup
Setup
Creating
product
Building
Pages
Copy
Images
Video
Cross sells /
Up sells
Day to day management of the site
relevant eCommerce and Aldi experience
and International departments
and delivery partners
- Build a department and project team with
relevant eCommerce and Aldi experience
- Establish new ways of working across National
and International departments
Next Steps
- Conclude 3rd party fulfilment tender and set up
operations
- Finish the detailed planning and begin the build
- Conclude 3rd party fulfilment tender and set up
operations
phase
- Design new business processes and manage
change
- Finish the detailed planning and begin the build
phase
- Future proof our business by building an
eCommerce capability
- Develop an internationally scalable eCommerce
technical solution
- Future proof our business by building an
eCommerce capability
- Design an online trading approach aligned to
our stores
- Develop an internationally scalable eCommerce
technical solution
IT
Develop proposal for future operation when rolled out Internationally
How?
Close collaboration / decision making - common goals
Using International partners where appropriate
Co-location in UK during key stages, NIT, eCommerce,
Existing Internal IT systems
Search
and
Navigation
TRADING ONLINE
Responsible for:
Building a team
Developing internal capability to run the ecommerce site
Developing the Customer proposition
Relevant to the market but true to ALDI values of simplicity & quality
Designing Business Processes
Lean operation using trusted
3rd Parties where appropriate
Leveraging Existing Business Value
Exploring options to extend online
range through IB
What do we have now?
IIT, Systems Integrator
FULFILMENT
START
FINISH
Implement Solutions
Customer Conversion
Customer Insight
Order Management
Product Management
Delivery & Returns
User Experience
Service
Finance
Merchandising
eCommerce
NIT
BUSINESS
Best in Class eCommerce system
Commercially appropriate for UK
Quick Decision-making and flexibility
Business leading functional
requirements
IIT
NIT
BUSINESS
IIT
Best in Class eCommerce system
Commercially appropriate for UK
Quick Decision-making and flexibility
Business leading functional
requirements
Develop eCommerce capabilities
in IIT
Long term international scalability
Fit with future international landscape
Use of existing International partners
360
0
ALDI Website
ALDI Website
ALDI Website
ALDI Website
What do we need?
Existing Internal IT systems
eCommerce
Fulfilment
- Do we know the end destination for
eCommerce fulfilment?
- If so do we have the time and
expertise to build a solution?
In House Fulfilment
Regional Logistics
eCommerce Logistics
Case Pick
Pallet Pick
Locations
Serves Stores
Pallet Delivery
to Store
Unit Pick
Multiple Pick
Bins
Customer
Facing
Parcel Delivery
to Customer
High Experience within specific areas
Better Service and Quality
Core Competence and Management Time

Dealing with Rapid Growth
Access to shared Network and Assets

Reduce Investment

Why Outsource?

START
FINISH
START
FINISH
START
FINISH
Reduce Costs
Improve Service
Integrate
Benefits to
Create blueprint for ALDI worldwide
Propose, Plan and Develop In-house Solution
Regional logistics
START
FINISH
Contents
Fulfilment
Online Trading
Online Store
IT
Key Objectives
Team Updates
Team Structure
Next Steps
Summary
eCommerce Director
Operations
Assistant
Assistant
Assistant
Assistant
Assistant
Assistant
Specialists
Analysts
Manager
Manager
NIT
Director
MDFA
Manager
eCommerce Director
Retail
GBD
MDB
eCommerce Director
Technology
MDFA
MDB
GBD
NIT
Director
eCommerce Director
Technology
eCommerce Director
Retail
eCommerce Director
Operations
Manager
Manager
Manager
Manager
Manager
Manager
Analyst
Assistant
Assistant
Assistant
Assistant
Assistant
Assistant
Assistant
Assistant
Assistant
Assistant
Specialists
Analysts
Manager
This can be contained in the eCommerce area
Much more detailed information about products, stockholding and sales
The eCommerce project raises wider questions about ALDI’s existing
systems and processes and our simple approach
than we can currently hold in existing IT systems is required
But
To accommodate this across the wider business will require significant
The benefits or otherwise of changing must be carefully considered by
change in both business processes and the supporting IT systems
all business areas during the IT Transformation Project
Our Fulfilment Partner
Stage 1 = 14

Stage 2 = 8

Stage 3 = 3
Third Party Selection Process
Full transcript