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DAS PR Campaign Proposal
Transcript of DAS PR Campaign Proposal
Objectives, strategies & Tactics
Mission & Vision
To improve the Denver Animal Shelter’s reputation and presence in the immediate Denver community by December 2015.
Increase public awareness of Denver Animal Shelter by 20 percent by the end of 2015
Promote LEED facility
Participate in 32nd Avenue Farmer's Market in Highlands
Animal Control presence
Interaction at Washington Park and Denver's Top Dog Parks
Train Animal Control representatives
Pass out dog treats and branded tennis balls
Social Media Development
Local Media Outlets
"Top 10 Reasons to Visit the Denver Animal Shelter"
"Adoptable Pet of the Week"
Gain three local partnerships by the end of 2015
Stella's Coffee Haus
Pub on Pearl
Branded tennis balls
Contact event representative, Aden Holt
Provide dog treats
Evaluating Awareness & partnerships
Social media analysis
DAS PR Campaign
Why young professionals?
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Welcome to Lawn Bowling- Denver Style. (n.d.). Washington Park Lawn Bowling Club Welcome to Lawn Bowling Denver Style Comments. Retrieved April 27, 2014, from http://washingtonparklawnbowlingclub.com
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A Look At Using Pinterest In Education. (n.d.). TeachThought. Retrieved April 27, 2014, from http://www.teachthought.com/social-media/a-look-at-using-pinterest-in-education/
Follow @dtrtmiami on Instagram! - Do the Right Thing. (n.d.). Do the Right Thing. Retrieved April 27, 2014, from http://dotherightthinginc.org/latest-news/follow-dtrtmiami-instagram/
5280 Magazine, July 2011 - Going Long: Trainer extraordinaire Chris Carmichael wants you to push yourself - with his help. - CTS. (n.d.). CTS. Retrieved April 27, 2014, from http://trainright.com/5280-magazine-july-2011-going-long-trainer-extraordinaire-chris-carmichael-wants-you-to-push-yourself-with-his-help/
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8z. (n.d.). 8z Real Estate. Retrieved April 27, 2014, from http://pulse.8z.com/pub-on-pearl-weekly-pub-runs/
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Evaluating Awareness & partnerships