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DAS PR Campaign Proposal

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by

McKenna Weiks

on 28 April 2014

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Transcript of DAS PR Campaign Proposal

calendar
Objectives, strategies & Tactics
budget
situation analysis
key public
Mission & Vision
Situation Analysis
Goal
To improve the Denver Animal Shelter’s reputation and presence in the immediate Denver community by December 2015.
18-34
College graduates
Employed full-time
Active lifestyle
Young Professionals
Increase public awareness of Denver Animal Shelter by 20 percent by the end of 2015
Environmental clubs
Open-doors days
Press release
Social media
Video tour
Promote LEED facility
Participate in 32nd Avenue Farmer's Market in Highlands
Registration
Weekly booth
Animal Control presence
Press release
Social media
Interaction at Washington Park and Denver's Top Dog Parks
Train Animal Control representatives
Develop schedule
Pass out dog treats and branded tennis balls
Social Media Development
Local Media Outlets
"Top 10 Reasons to Visit the Denver Animal Shelter"
"Adoptable Pet of the Week"
Gain three local partnerships by the end of 2015
Watering Bowl
Stella's Coffee Haus
Pub on Pearl
"Pup Run"
Drink coupons
Branded tennis balls
Informational flyers
"Puppy spotlight"
Press release
Social media
"Puppachino" proposal
Branded cups
Press release
Social media
Contact event representative, Aden Holt
Press release
Social media
Provide dog treats
Evaluating Awareness & partnerships
Surveys
Clip counting
Content analysis
Social media analysis
Google Analytics
Event traffic
DAS PR Campaign

Why young professionals?
References
Calendar of Events. (n.d.). for highlands Square Denver CO: The Heart of Northwest Denver. Shop the Independent Boutiques and Restaurants of the Highland Merchants Association. Retrieved April 27, 2014, from http://www.highlands-square.com/calendar.htm

District News Releases - Ohlone College President's Office. (n.d.). District News: Ohlone College New Campus is the "Greenest College in the World!", August 2008. Retrieved April 27, 2014, from http://www.ohlone.edu/org/collegeadvancem

Welcome to Lawn Bowling- Denver Style. (n.d.). Washington Park Lawn Bowling Club Welcome to Lawn Bowling Denver Style Comments. Retrieved April 27, 2014, from http://washingtonparklawnbowlingclub.com

Fostering a Dog: It's Good for Your Heart and Your Wallet - DailyFinance. (n.d.). DailyFinance.com. Retrieved April 26, 2014, from http://www.dailyfinance.com/2014/04/16/fostering-a-dog-its-good-for-your-heart-and-your-wallet/

The Strange History of the Ampersand - Translation Blog. (n.d.). Translation Blog The Strange History of the Ampersand Comments. Retrieved April 27, 2014, from http://translation-blog.trustedtranslations.com/the-strange-history-of-the-ampersand-2009-08-26.html

The Denver Skyline: Washington Park | HGTV FrontDoor. (n.d.). The Denver Skyline: Washington Park | HGTV FrontDoor. Retrieved April 27, 2014, from http://www.frontdoor.com/photos/the-denver-skyline-washington-park

The Most Successful Companies on Twitter | Leadgenix. (n.d.). Leadgenix The Most Successful Companies on Twitter Comments. Retrieved April 27, 2014, from http://www.leadgenix.com/blog/social-media/the-most-successful-companies-on-twitter/

Rutgers Film Co-op | New Jersey Media Arts Center. (n.d.). Rutgers Film Co-op | New Jersey Media Arts Center. Retrieved April 27, 2014, from http://www.njfilmfest.com

A Look At Using Pinterest In Education. (n.d.). TeachThought. Retrieved April 27, 2014, from http://www.teachthought.com/social-media/a-look-at-using-pinterest-in-education/

Follow @dtrtmiami on Instagram! - Do the Right Thing. (n.d.). Do the Right Thing. Retrieved April 27, 2014, from http://dotherightthinginc.org/latest-news/follow-dtrtmiami-instagram/

5280 Magazine, July 2011 - Going Long: Trainer extraordinaire Chris Carmichael wants you to push yourself - with his help. - CTS. (n.d.). CTS. Retrieved April 27, 2014, from http://trainright.com/5280-magazine-july-2011-going-long-trainer-extraordinaire-chris-carmichael-wants-you-to-push-yourself-with-his-help/

You can take your dogs to the Watering Bowl at 5411 Leetsdale, opening this weekend. (n.d.). Backbeat. Retrieved April 27, 2014, from http://blogs.westword.com/backbeat/2013/10/watering_bowl_bar_dog-park_5411_leetsdale_glendale.php

audemars piguet replica watches, replica watches for sale bvlgari rettangolo for sale, cheap replica watches franck muller master banker for sale,glashutte original pano reserve for sale Replica Watches,replica breitling montbrillant datora. (n.d.). Coffee & Tea Food Denver. Retrieved April 27, 2014, from http://www.lovelydenver.com/food/coffee-tea

8z. (n.d.). 8z Real Estate. Retrieved April 27, 2014, from http://pulse.8z.com/pub-on-pearl-weekly-pub-runs/

How Many Miles Can You Run With Your Dog?. (n.d.). Pet Health Network. Retrieved April 27, 2014, from http://www.pethealthnetwork.com/lifestyle/how-many-miles-can-you-run-your-dog
Evaluating Awareness & partnerships
Full transcript