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IN SYNC

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on 5 November 2014

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Transcript of IN SYNC

IN SYNC
Engaging the Public Through Technology
BRANDING
WEBSITES
SOCIAL MEDIA
MISCELLANEOUS
TOOLS & TIPS
WHAT WILL BE
COVERED?
Why it matters
What's needed
Examples
Why do I need one
Websites 101
Tools and Tips
Why use it
Which ones to use
Tips, Tricks, and Tools
SOCIAL MEDIA
1 in 2 people in Indiana use Facebook.
3 Million +
50% of your posts should have photos or videos.
Contests = more followers
Check Analytics!
FREQUENCY:
3 - 5 Facebook posts per week.

NAME
KISS
Memerable
Unique
Avoid unusual spellings
Relate to program/service
Don't box yourself in
Check availability - whois.net
Use a clear font
Clean and simple
Be unique and clever
Understand your project


Avoid gradients (have options)
5 colors max (have options)
Use online resources:
LOGO &
COLOR PALETTE
99 Designs | Logomaker (FREE) | LogoYes (FREE)
Setting up a "Page"
Helpful to know when to schedule posts.
https://kuler.adobe.com
TOOLS FOR
MANAGEMENT
"Social Media Video 2013" - Erik Qualman
SOCIAL MEDIA
BRANDING
3 "Must-haves" for a website:

Domain Name
Hosting Provider
HTML
WEBSITE
Analytics (Insights)
Tips:
Look for package deals (Free domain)
Use online website building tools
Projects = Products
80%
of Americans are online
Advertise project with less $
Can help save time with FAQs
Easily accessible forms / documents
Opportunity to educate
Website is your first impression
Get into the marketing mindset
Gives identity to project
Easier to share
Adds a level of professionalism
GoDaddy, 1and1, FatCow
Adobe Muse, Adobe Dreamweaver
Wix, Squarespace, Weebly
whois.net
Stick to .com or .org
Longer term = longer discount rate
Your organization should have:
Facebook, Twitter, Google +, LinkedIn, & YouTube
Bonus: Instagram, Blog, Wikipedia Listing
Your projects should have:
Facebook "Page" & Twitter
Have a Social Media Policy
(both internal & external)
Coca-Cola's "House Rules" (External)
IBM's "Social Computing Guidelines" (Internal)
NOT SURE? Test it out with a personal account
How many characters are
permitted in a "Tweet?"
140
Twitter should be used as a

call to action!
The fastest growing demographic on Twitter?
55 - 64 age bracket
+79%
since 2012
So what's up with the
#hashtag
?
A hashtag is a
conversation
Use hashtags for:
Events
#2014INMPOConference
Projects
#RoundaboutSchool
Industry terms & Phrases
#Planning #MPO
Tips:
Don't overdo it
Short, simple, and to the point
Monitor
(Tweetchat)
Double check the hashtag
#SusanAlbumParty
#susanalbumparty
Following others is the quickest way to get others to follow you.
(Unless you're giving away money
@HiddenCashIndy
)
#NowThatchersDead
#nowthatchersdead
#1 reason to be on Google+
Developed by Google
Program benefits:
"Communities" Feature
Google Hangouts
Google Drive
Online Forms, Documents, & Presentations
15GB of FREE storage (1TB $10/month)
77% of members do product or service-related research
Average Age of user: 44
Group Discussions (52% of members participate)
87% of users trust product-related information on LinkedIn
Transportation Planning & Traffic Engineers
APA Transportation Planning Division
Metropolitan Transportation Planning
Modern Roundabouts
Increases visibility
Guess who owns YouTube?
Google

Tips:
Set up with Google+ account
Categories & tags - Use them!
Use subtitles not annotations
Embed videos on website
How to embed videos:
MANAGING SOCIAL MEDIA
MISCELLANEOUS TOOLS & TIPS
Marketing Grader
Grades site based on various factors
Checklists to improve
Information on bugs/errors
Poll Everywhere
Real-time polling
Customizable (Free version)
(Cell Phones, Twitter, web)
https://www.polleverywhere.com/multiple_choice_polls/Wg2ycNsL1JIbal0
https://marketing.grader.com/
FREQUENCY:
1 - 3 Tweets per day
Full transcript