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Transcript of IN SYNC
Engaging the Public Through Technology
TOOLS & TIPS
WHAT WILL BE
Why it matters
Why do I need one
Tools and Tips
Why use it
Which ones to use
Tips, Tricks, and Tools
1 in 2 people in Indiana use Facebook.
3 Million +
50% of your posts should have photos or videos.
Contests = more followers
3 - 5 Facebook posts per week.
Avoid unusual spellings
Relate to program/service
Don't box yourself in
Check availability - whois.net
Use a clear font
Clean and simple
Be unique and clever
Understand your project
Avoid gradients (have options)
5 colors max (have options)
Use online resources:
99 Designs | Logomaker (FREE) | LogoYes (FREE)
Setting up a "Page"
Helpful to know when to schedule posts.
"Social Media Video 2013" - Erik Qualman
3 "Must-haves" for a website:
Look for package deals (Free domain)
Use online website building tools
Projects = Products
of Americans are online
Advertise project with less $
Can help save time with FAQs
Easily accessible forms / documents
Opportunity to educate
Website is your first impression
Get into the marketing mindset
Gives identity to project
Easier to share
Adds a level of professionalism
GoDaddy, 1and1, FatCow
Adobe Muse, Adobe Dreamweaver
Wix, Squarespace, Weebly
Stick to .com or .org
Longer term = longer discount rate
Your organization should have:
Facebook, Twitter, Google +, LinkedIn, & YouTube
Bonus: Instagram, Blog, Wikipedia Listing
Your projects should have:
Facebook "Page" & Twitter
Have a Social Media Policy
(both internal & external)
Coca-Cola's "House Rules" (External)
IBM's "Social Computing Guidelines" (Internal)
NOT SURE? Test it out with a personal account
How many characters are
permitted in a "Tweet?"
Twitter should be used as a
call to action!
The fastest growing demographic on Twitter?
55 - 64 age bracket
So what's up with the
A hashtag is a
Use hashtags for:
Industry terms & Phrases
Don't overdo it
Short, simple, and to the point
Double check the hashtag
Following others is the quickest way to get others to follow you.
(Unless you're giving away money
#1 reason to be on Google+
Developed by Google
Online Forms, Documents, & Presentations
15GB of FREE storage (1TB $10/month)
77% of members do product or service-related research
Average Age of user: 44
Group Discussions (52% of members participate)
87% of users trust product-related information on LinkedIn
Transportation Planning & Traffic Engineers
APA Transportation Planning Division
Metropolitan Transportation Planning
Guess who owns YouTube?
Set up with Google+ account
Categories & tags - Use them!
Use subtitles not annotations
Embed videos on website
How to embed videos:
MANAGING SOCIAL MEDIA
MISCELLANEOUS TOOLS & TIPS
Grades site based on various factors
Checklists to improve
Information on bugs/errors
Customizable (Free version)
(Cell Phones, Twitter, web)
1 - 3 Tweets per day